Truss
Tax & Accounting · 4.7K followers · LinkedIn benchmark, last 90 days (original)
Momentum vs prior 90 days
Posts
49
-21%Posts/wk
3.8
-21%Avg engagement
21.1
smart avg / post
-46%Momentum
+32%
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — page + team, original posts
Momentum over time
Change in average engagement per post vs the previous week — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-05-05 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.
By category
By format
Best day: Friday. Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2026-08-25 · Company page · Hiring / Recruiting70 eng. (62 likes · 6 comments · 2 shares)
Extending a warm Truss welcome to Nico Deluca, who's showing us every day why we're thrilled he joined the team! 🙌 What should you know abo…
View post → - 2026-08-20 · Company page · Hiring / Recruiting62 eng. (55 likes · 6 comments · 1 shares)
The Truss pride is growing! We're excited to announce that Steven Lyon has joined our team 🙌 🦁 What does our audience need to know about S…
View post → - 2026-08-21 · Company page · Hiring / Recruiting54 eng. (49 likes · 4 comments · 1 shares)
Every strong team needs something to lean on. Meet William Kane, EA! We're proud to welcome William to Truss, and to share some things our a…
View post → - 2026-08-12 · Company page · Event54 eng. (46 likes · 3 comments · 5 shares)
AI supposedly taking over jobs in the tax industry? Where have we seen this before... 🤔 Thomas Shelley, founder of Magnetic, provides conte…
View post → - 2026-09-01 · Company page · Customer Highlight46 eng. (30 likes · 0 comments · 16 shares)
"It just gives a lot of energy to the team knowing that we’re heading in the right direction, and that we made the right decision with Truss…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2026-07-29 · Company page · Event2 eng. (1 likes · 0 comments · 1 shares)
TODAY: If the K-1 hassle slows you down during tax season, we've got the perfect workshop to help you moving forward! Join Truss and K1X, In…
View post → - 2026-08-12 · Company page · Event2 eng. (2 likes · 0 comments · 0 shares)
Join us at the top of the hour for a conversation about getting ahead of IRS problems and unlocking advisory opportunities! Truss 🤝 TaxNow …
View post → - 2026-07-27 · Company page · Event3 eng. (0 likes · 1 comments · 2 shares)
What if the messiest part of tax season didn't have to be the slowest? 🤔 Still time to join us on Wednesday at 1 ET for a free workshop on …
View post → - 2026-08-05 · Company page · Event3 eng. (2 likes · 0 comments · 1 shares)
Not too late to join us on Encoursa for a deep dive into what matters most about the use of AI in tax and accounting! Kindel Meek and Ben Ri…
View post → - 2026-08-06 · Company page · Event5 eng. (4 likes · 1 comments · 0 shares)
Is AI really coming for tax jobs? We know a couple of CEOs who feel strongly about that topic. Join us TODAY at 1 pm ET for a workshop featu…
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