Truss

Report card vs prior 30 days

Baseline vs market

• Median engagement 18 — top 71% of 48 tracked companies · top 60% of Tax & Accounting (n=5)
• Posts per week 4.1 — top 67% of 48 tracked companies · top 60% of Tax & Accounting (n=5)
• Engagement per 1K followers 4.57 — top 17% of 48 tracked companies · top 40% of Tax & Accounting (n=5)

What worked

• Event — smart avg 18 across 9 posts (1× typical)

Best format: Text only (smart avg 17.6, 15 posts). Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-07-10 · Company page · Company Update44 eng. (38 likes · 3 comments · 3 shares)

  Doing big things in the big city! We’ve got plenty more in the works with Phil Strassler soon 👀🎥 Zach Mansell Daniel P.…

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• 2026-07-09 · Company page · Event36 eng. (28 likes · 2 comments · 6 shares)

  NEWS: Can't-miss workshop coming up on 7/29! Truss and K1X, Inc. are excited to announce "The K-1 Bottleneck: How to Tame Your Toughest Tax …

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• 2026-07-10 · Company page · Customer Highlight27 eng. (18 likes · 1 comments · 8 shares)

  We love seeing the real-world impact our work has on the firms we partner with! Case in point: Yanelys (Yani) Marx, CPA talking about how mu…

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Summary

• Posting pace held steady vs the prior 30 days (4.2/wk).
• Typical-post engagement fell 49% (median 35 → 18).
• Median engagement of 18 sits in the top 71% of 48 tracked companies.