Truss
Tax & Accounting · 4.1K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
185
+180%Posts/wk
3.5
+169%Median eng.
35
+84%Smart avg
40.1
+30%Total eng.
8.0K
+276%Baseline vs market
- Median engagement 35 — top 55% of 87 tracked companies · top 50% of Tax & Accounting (n=8)
- Posts per week 3.5 — top 57% of 87 tracked companies · top 50% of Tax & Accounting (n=8)
- Engagement per 1K followers 10.59 — top 29% of 84 tracked companies · top 50% of Tax & Accounting (n=8)
What worked
- Celebratory Announcement — smart avg 47.7 across 25 posts (1.4× typical)
- Industry Insight — smart avg 45.8 across 41 posts (1.3× typical)
- Company Update — smart avg 44.5 across 13 posts (1.3× typical)
- Product Update — smart avg 36.6 across 23 posts (1× typical)
- Event — smart avg 35.4 across 46 posts (1× typical)
Best format: Carousel (smart avg 48.8, 12 posts). Best day: Tuesday. Best time block: 12am–3am UTC. Floors: 10+ posts per category, 10+ per timing bucket.
Who carried it
- 1. Woody Lello · CEO & Co-Founder — 2.8K engagement over 40 posts (60% of team engagement)
- 2. Zach Mansell · Vice President of Sales — 1.6K engagement over 33 posts (35% of team engagement)
- 3. Matthew Smith · CEO & Co-Founder — 200 engagement over 5 posts (4% of team engagement)
Top posts
- 2026-04-15 · Woody Lello · Celebratory Announcement337 eng. (289 likes · 37 comments · 11 shares)
We’re excited to share that we’ve been selected as finalists for eBay's Circular Fashion Fund. We’re looking forward to the opportunity to l…
View post → - 2025-12-15 · Woody Lello · Product Update247 eng. (190 likes · 42 comments · 15 shares)
Today, we’re officially launching the TRUSS Pricing Tool. It allows second-hand sellers to take a photo of a handbag, upload it, and receive…
View post → - 2026-01-27 · Woody Lello · Industry Insight236 eng. (193 likes · 20 comments · 23 shares)
3 brands absolutely dominate the handbag resale market. Louis Vuitton, Chanel, Hermès We tracked $5.8B in handbag sales across 22 platforms …
View post →
Summary
- Posting pace rose 169% vs the prior 12 months (1.3/wk → 3.5/wk).
- Typical-post engagement rose 84% (median 19 → 35).
- Celebratory Announcement posts earned 1.4× the company's typical post (25 posts).
- Woody Lello drove 60% of team engagement.
- Median engagement of 35 sits in the top 55% of 87 tracked companies.