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Truss

Tax & Accounting · 4.7K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-09-22

Momentum vs prior 12 months

Posts

201

+161%

Posts/wk

3.9

+160%

Avg engagement

35.8

smart avg / post

0%

Momentum

-31%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-05-05 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (11+ posts per category, 11+ per format) — too few posts to trust the average.

By category

Hiring / Recruiting4611 posts
Celebratory Announcement45.725 posts
Industry Insight4142 posts
Company Update38.312 posts
Product Update3522 posts
Customer Highlight31.924 posts
Event30.555 posts
Personal Story46.96 posts · low n
Meme / Humor35.84 posts · low n

By format

Image43109 posts
Text Only26.874 posts
Carousel45.78 posts · low n
Video409 posts · low n
Document38.81 post · low n

Best day: Tuesday. Best time block: 12am–3am UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2026-04-15 · Woody Lello · Celebratory Announcement337 eng. (289 likes · 37 comments · 11 shares)

    We’re excited to share that we’ve been selected as finalists for eBay's Circular Fashion Fund. We’re looking forward to the opportunity to l…

    View post →
  • 2025-12-15 · Woody Lello · Product Update247 eng. (190 likes · 42 comments · 15 shares)

    Today, we’re officially launching the TRUSS Pricing Tool. It allows second-hand sellers to take a photo of a handbag, upload it, and receive…

    View post →
  • 2026-01-27 · Woody Lello · Industry Insight236 eng. (193 likes · 20 comments · 23 shares)

    3 brands absolutely dominate the handbag resale market. Louis Vuitton, Chanel, Hermès We tracked $5.8B in handbag sales across 22 platforms …

    View post →
  • 2026-01-08 · Zach Mansell · Personal Story158 eng. (118 likes · 40 comments · 0 shares)

    I’m beyond excited to share that in 2026 I stepped into the most meaningful role of my life: father. Words don’t quite capture the joy our s…

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  • 2026-01-31 · Zach Mansell · Personal Story147 eng. (135 likes · 12 comments · 0 shares)

    We’re gearing up for a massive 2026 at Truss, but the real win is right here at home! This year will be big for Truss — new milestones, new …

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-01-30 · Woody Lello · Industry Insight0 eng. (0 likes · 0 comments · 0 shares)

    Pieter Mulier is leaving Alaïa after increasing average handbag resale prices by 27.7% in a year. Alaïa’s average handbag resale price rose …

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  • 2026-07-29 · Company page · Event2 eng. (1 likes · 0 comments · 1 shares)

    TODAY: If the K-1 hassle slows you down during tax season, we've got the perfect workshop to help you moving forward! Join Truss and K1X, In…

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  • 2026-08-12 · Company page · Event2 eng. (2 likes · 0 comments · 0 shares)

    Join us at the top of the hour for a conversation about getting ahead of IRS problems and unlocking advisory opportunities! Truss 🤝 TaxNow …

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  • 2026-07-27 · Company page · Event3 eng. (0 likes · 1 comments · 2 shares)

    What if the messiest part of tax season didn't have to be the slowest? 🤔 Still time to join us on Wednesday at 1 ET for a free workshop on …

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  • 2026-08-05 · Company page · Event3 eng. (2 likes · 0 comments · 1 shares)

    Not too late to join us on Encoursa for a deep dive into what matters most about the use of AI in tax and accounting! Kindel Meek and Ben Ri…

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