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Truss

Tax & Accounting · 4.7K followers · LinkedIn benchmark, last 90 days (original)

data through 2026-09-22

Momentum vs prior 90 days

Posts

49

-21%

Posts/wk

3.8

-21%

Avg engagement

21.1

smart avg / post

-46%

Momentum

+32%

2nd half of window vs 1st

2026-07-02 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous week — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-05-05 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Customer Highlight21.711 posts
Industry Insight19.59 posts
Event18.722 posts
Hiring / Recruiting26.73 posts · low n
Company Update222 posts · low n
Celebratory Announcement221 post · low n
Personal Story20.51 post · low n

By format

Image24.317 posts
Text Only17.428 posts
Video24.34 posts · low n

Best day: Friday. Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2026-08-25 · Company page · Hiring / Recruiting70 eng. (62 likes · 6 comments · 2 shares)

    Extending a warm Truss welcome to Nico Deluca, who's showing us every day why we're thrilled he joined the team! 🙌 What should you know abo…

    View post →
  • 2026-08-20 · Company page · Hiring / Recruiting62 eng. (55 likes · 6 comments · 1 shares)

    The Truss pride is growing! We're excited to announce that Steven Lyon has joined our team 🙌 🦁 What does our audience need to know about S…

    View post →
  • 2026-08-21 · Company page · Hiring / Recruiting54 eng. (49 likes · 4 comments · 1 shares)

    Every strong team needs something to lean on. Meet William Kane, EA! We're proud to welcome William to Truss, and to share some things our a…

    View post →
  • 2026-08-12 · Company page · Event54 eng. (46 likes · 3 comments · 5 shares)

    AI supposedly taking over jobs in the tax industry? Where have we seen this before... 🤔 Thomas Shelley, founder of Magnetic, provides conte…

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  • 2026-09-01 · Company page · Customer Highlight46 eng. (30 likes · 0 comments · 16 shares)

    "It just gives a lot of energy to the team knowing that we’re heading in the right direction, and that we made the right decision with Truss…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-07-29 · Company page · Event2 eng. (1 likes · 0 comments · 1 shares)

    TODAY: If the K-1 hassle slows you down during tax season, we've got the perfect workshop to help you moving forward! Join Truss and K1X, In…

    View post →
  • 2026-08-12 · Company page · Event2 eng. (2 likes · 0 comments · 0 shares)

    Join us at the top of the hour for a conversation about getting ahead of IRS problems and unlocking advisory opportunities! Truss 🤝 TaxNow …

    View post →
  • 2026-07-27 · Company page · Event3 eng. (0 likes · 1 comments · 2 shares)

    What if the messiest part of tax season didn't have to be the slowest? 🤔 Still time to join us on Wednesday at 1 ET for a free workshop on …

    View post →
  • 2026-08-05 · Company page · Event3 eng. (2 likes · 0 comments · 1 shares)

    Not too late to join us on Encoursa for a deep dive into what matters most about the use of AI in tax and accounting! Kindel Meek and Ben Ri…

    View post →
  • 2026-08-06 · Company page · Event5 eng. (4 likes · 1 comments · 0 shares)

    Is AI really coming for tax jobs? We know a couple of CEOs who feel strongly about that topic. Join us TODAY at 1 pm ET for a workshop featu…

    View post →

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