Truss

Report card vs prior 90 days

Baseline vs market

• Median engagement 24 — top 64% of 70 tracked companies · top 43% of Tax & Accounting (n=7)
• Posts per week 4 — top 56% of 70 tracked companies · top 57% of Tax & Accounting (n=7)
• Engagement per 1K followers 7.24 — top 17% of 70 tracked companies · top 57% of Tax & Accounting (n=7)

What worked

• Celebratory Announcement — smart avg 33 across 9 posts (1.4× typical)
• Event — smart avg 30 across 28 posts (1.2× typical)
• Customer Highlight — smart avg 26.2 across 8 posts (1.1× typical)

Best format: Image (smart avg 34.4, 22 posts). Best day: Tuesday. Best time block: 9pm–12am UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Zach Mansell · Vice President of Sales — 185 engagement over 3 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2026-05-12 · Company page · Celebratory Announcement119 eng. (87 likes · 11 comments · 21 shares)

  Partnership Announcement: Truss x Kintsugi We are excited to officially announce our partnership with Kintsugi. Kintsugi is the #1 ranked sa…

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• 2026-05-04 · Zach Mansell · Event86 eng. (81 likes · 3 comments · 2 shares)

  Day one at BDO Alliance USA Evolve was great! Excited to be here and already having some meaningful conversations with partners, customers, …

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• 2026-06-10 · Company page · Event67 eng. (61 likes · 3 comments · 3 shares)

  This is our why! Grateful to have shared a fantastic dinner with some of our incredible friends in the industry at AICPA #ENGAGE26 last nigh…

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Summary

• Posting pace fell 22% vs the prior 90 days (5.1/wk → 4/wk).
• Typical-post engagement fell 35% (median 37 → 24).
• Celebratory Announcement posts earned 1.4× the company's typical post (9 posts).
• Zach Mansell drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 24 sits in the top 64% of 70 tracked companies.