Red Points
Security & Compliance · 57.1K followers · LinkedIn benchmark, last 90 days (original)
Report card vs prior 90 days
Posts
82
+110%Posts/wk
6.4
+113%Median eng.
1
-96%Smart avg
15.6
-63%Total eng.
1.6K
-11%Baseline vs market
- Median engagement 1 — top 99% of 70 tracked companies · top 100% of Security & Compliance (n=7)
- Posts per week 6.3 — top 30% of 70 tracked companies · top 71% of Security & Compliance (n=7)
- Engagement per 1K followers 0.34 — top 94% of 70 tracked companies · top 100% of Security & Compliance (n=7)
What worked
- Industry Insight — smart avg 12.9 across 36 posts (12.9× typical)
- Company Update — smart avg 7.8 across 32 posts (7.8× typical)
Best format: Image (smart avg 43.4, 12 posts). Best day: Thursday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Laura Urquizu · President & CEO — 869 engagement over 6 posts (88% of team engagement)
- 2. Sergi Garcia · Chief Marketing Officer — 94 engagement over 1 posts (9% of team engagement)
- 3. Carlos Civicos Zarzoso · Anti-Piracy & Content Protection Manager — 30 engagement over 50 posts (3% of team engagement)
Top-person dependency: 88% of team engagement rides on one poster.
Top posts
- 2026-07-21 · Laura Urquizu · Product Update283 eng. (223 likes · 14 comments · 46 shares)
I am so excited about the news today. This is something I was waiting to disclose for months now. A year ago, social media deepfakes were a …
View post → - 2026-06-26 · Laura Urquizu · Personal Story272 eng. (233 likes · 31 comments · 8 shares)
Post in spanish/english Ayer me dijeron algo que me encantó: "Eres un un perfil estadísticamente casi inexistente". El 99,9% de las empresas…
View post → - 2026-06-15 · Company page · Event131 eng. (128 likes · 1 comments · 2 shares)
Last Thursday, Laura Urquizu, CEO of Red Points and board member of Fundación Hermes, attended the Foundation’s 10th anniversary event, pres…
View post →
Summary
- Posting pace rose 113% vs the prior 90 days (3/wk → 6.4/wk).
- Typical-post engagement fell 96% (median 27 → 1).
- Industry Insight posts earned 12.9× the company's typical post (36 posts).
- Laura Urquizu drove 88% of team engagement — a single-poster dependency worth watching.
- Median engagement of 1 sits in the top 99% of 70 tracked companies.