Red Points
Security & Compliance · 57.1K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
222
+616%Posts/wk
4.3
+617%Median eng.
17
-74%Smart avg
31.5
-59%Total eng.
7.8K
+208%Baseline vs market
- Median engagement 17 — top 79% of 87 tracked companies · top 86% of Security & Compliance (n=7)
- Posts per week 4.2 — top 47% of 87 tracked companies · top 100% of Security & Compliance (n=7)
- Engagement per 1K followers 0.62 — top 89% of 84 tracked companies · top 100% of Security & Compliance (n=7)
What worked
- Event — smart avg 51.6 across 26 posts (3× typical)
- Customer Highlight — smart avg 28.6 across 18 posts (1.7× typical)
- Industry Insight — smart avg 25.9 across 120 posts (1.5× typical)
- Company Update — smart avg 17.5 across 38 posts (1× typical)
Best format: Image (smart avg 59.2, 53 posts). Best day: Friday. Best time block: 3pm–6pm UTC. Floors: 12+ posts per category, 12+ per timing bucket.
Who carried it
- 1. Laura Urquizu · President & CEO — 3.2K engagement over 31 posts (67% of team engagement)
- 2. Daniel Shapiro · Senior Vice President, Strategic Partnerships and Brand Relationship — 1.1K engagement over 14 posts (24% of team engagement)
- 3. Danae Vara Borrell · Chief Product Officer — 281 engagement over 4 posts (6% of team engagement)
Top posts
- 2026-02-04 · Laura Urquizu · Event315 eng. (262 likes · 41 comments · 12 shares)
La semana pasada, lo mejor del ecosistema emprendedor español no estaba en una sala de conferencias. El pasado fin de semana cerramos la cua…
View post → - 2026-07-21 · Laura Urquizu · Product Update283 eng. (223 likes · 14 comments · 46 shares)
I am so excited about the news today. This is something I was waiting to disclose for months now. A year ago, social media deepfakes were a …
View post → - 2026-01-14 · Laura Urquizu · Company Update283 eng. (263 likes · 20 comments · 0 shares)
(Below in Spanish) We are used to seeing posts from CEOs welcoming or saying goodbye to members of the executive team. Today is not one of t…
View post →
Summary
- Posting pace rose 617% vs the prior 12 months (0.6/wk → 4.3/wk).
- Typical-post engagement fell 74% (median 65 → 17).
- Event posts earned 3× the company's typical post (26 posts).
- Laura Urquizu drove 67% of team engagement.
- Median engagement of 17 sits in the top 79% of 87 tracked companies.