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Red Points

Security & Compliance · 57.5K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-09-09

Momentum vs prior 12 months

Posts

208

+292%

Posts/wk

4

+300%

Avg engagement

30.3

smart avg / post

-45%

Momentum

-52%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-07-27 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (11+ posts per category, 11+ per format) — too few posts to trust the average.

By category

Event50.724 posts
Customer Highlight27.819 posts
Industry Insight25.2108 posts
Company Update17.238 posts
Celebratory Announcement52.68 posts · low n
Personal Story49.53 posts · low n
Product Update39.76 posts · low n
Hiring / Recruiting35.52 posts · low n

By format

Image57.350 posts
Video26.552 posts
Document23.234 posts
Text Only21.170 posts
Carousel51.52 posts · low n

Best day: Friday. Best time block: 3pm–6pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2026-02-04 · Laura Urquizu · Event315 eng. (262 likes · 41 comments · 12 shares)

    La semana pasada, lo mejor del ecosistema emprendedor español no estaba en una sala de conferencias. El pasado fin de semana cerramos la cua…

    View post →
  • 2026-07-21 · Laura Urquizu · Product Update283 eng. (223 likes · 14 comments · 46 shares)

    I am so excited about the news today. This is something I was waiting to disclose for months now. A year ago, social media deepfakes were a …

    View post →
  • 2026-01-14 · Laura Urquizu · Company Update283 eng. (263 likes · 20 comments · 0 shares)

    (Below in Spanish) We are used to seeing posts from CEOs welcoming or saying goodbye to members of the executive team. Today is not one of t…

    View post →
  • 2026-06-26 · Laura Urquizu · Personal Story272 eng. (233 likes · 31 comments · 8 shares)

    Post in spanish/english Ayer me dijeron algo que me encantó: "Eres un un perfil estadísticamente casi inexistente". El 99,9% de las empresas…

    View post →
  • 2025-12-03 · Company page · Celebratory Announcement217 eng. (189 likes · 10 comments · 18 shares)

    Red Points has just been named 2025 Rising Star Technology Partner of the Year by AWS! 🏅 This award is a testament to our commitment to tra…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-06-03 · Carlos Civicos Zarzoso · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    https://lnkd.in/erWQdx-5

    View post →
  • 2026-06-03 · Carlos Civicos Zarzoso · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    https://lnkd.in/eyamxWkx

    View post →
  • 2026-06-04 · Carlos Civicos Zarzoso · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    https://lnkd.in/eNNmqHDk

    View post →
  • 2026-06-08 · Carlos Civicos Zarzoso · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    https://lnkd.in/enpWJxA8

    View post →
  • 2026-06-09 · Carlos Civicos Zarzoso · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    https://lnkd.in/e6u4y8bT

    View post →

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