Red Points
Security & Compliance · 57.1K followers · LinkedIn benchmark, last 30 days (original)
Report card vs prior 30 days
Posts
32
-18%Posts/wk
7.5
-18%Median eng.
1
n/aSmart avg
12.9
+8%Total eng.
555
-8%Baseline vs market
- Median engagement 1 — top 98% of 48 tracked companies · top 100% of Security & Compliance (n=7)
- Posts per week 7.2 — top 19% of 48 tracked companies · top 43% of Security & Compliance (n=7)
- Engagement per 1K followers 0.3 — top 88% of 48 tracked companies · top 100% of Security & Compliance (n=7)
What worked
- Industry Insight — smart avg 13.8 across 9 posts (13.8× typical)
- Company Update — smart avg 9.6 across 17 posts (9.6× typical)
Best format: Text only (smart avg 11.3, 21 posts). Best day: Wednesday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Laura Urquizu · President & CEO — 337 engagement over 2 posts (76% of team engagement)
- 2. Sergi Garcia · Chief Marketing Officer — 94 engagement over 1 posts (21% of team engagement)
- 3. Carlos Civicos Zarzoso · Anti-Piracy & Content Protection Manager — 10 engagement over 21 posts (2% of team engagement)
Top-person dependency: 76% of team engagement rides on one poster.
Top posts
- 2026-07-21 · Laura Urquizu · Product Update283 eng. (223 likes · 14 comments · 46 shares)
I am so excited about the news today. This is something I was waiting to disclose for months now. A year ago, social media deepfakes were a …
View post → - 2026-07-27 · Sergi Garcia · Hiring / Recruiting94 eng. (62 likes · 9 comments · 23 shares)
They said calling on the phone was going to be a job for AI Agents. They said SDRs are gone. Maybe they meant bad SDRs. Our SDRs: • Are rese…
View post → - 2026-07-15 · Laura Urquizu · Celebratory Announcement54 eng. (49 likes · 1 comments · 4 shares)
OUR SECRET FORMULA: AI+E+PR= HC * * AI+EXPERTS+PERMANENT RESEARCH= HAPPY CUSTOMERS A decade ago, before #AI was a word on every slide, the R…
View post →
Summary
- Posting pace fell 18% vs the prior 30 days (9.1/wk → 7.5/wk).
- Industry Insight posts earned 13.8× the company's typical post (9 posts).
- Laura Urquizu drove 76% of team engagement — a single-poster dependency worth watching.
- Median engagement of 1 sits in the top 98% of 48 tracked companies.