Fin

Report card vs prior 12 months

Baseline vs market

• Median engagement 28 — top 70% of 87 tracked companies · top 73% of Customer Support AI (n=11)
• Posts per week 4.8 — top 39% of 87 tracked companies · top 36% of Customer Support AI (n=11)
• Engagement per 1K followers 0.29 — top 95% of 84 tracked companies · top 100% of Customer Support AI (n=11)

What worked

• Customer Highlight — smart avg 48.5 across 21 posts (1.7× typical)
• Product Update — smart avg 41.8 across 45 posts (1.5× typical)
• Event — smart avg 36.2 across 145 posts (1.3× typical)
• Industry Insight — smart avg 33.5 across 31 posts (1.2× typical)

Best format: Image (smart avg 61.5, 30 posts). Best day: Friday. Best time block: 3pm–6pm UTC. Floors: 13+ posts per category, 13+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-06-15 · Company page · Celebratory Announcement5.3K eng. (4.9K likes · 42 comments · 386 shares)

  Fin is joining Salesforce. Today, we announced that we signed a definitive agreement to be acquired by Salesforce. This is a huge milestone.…

  View post →
• 2026-05-11 · Company page · Event359 eng. (167 likes · 154 comments · 38 shares)

  Join us on May 14th as we reveal Operator, a major new product that transforms how you deliver customer experiences. Running an AI first sup…

  View post →
• 2025-10-29 · Company page · Hiring / Recruiting293 eng. (224 likes · 7 comments · 62 shares)

  Hallo, Berlin. 👋 We’re opening our next R&D hub right here in Germany’s capital – Berlin. This expansion marks a big step toward realizing …

  View post →

Summary

• Customer Highlight posts earned 1.7× the company's typical post (21 posts).
• Median engagement of 28 sits in the top 70% of 87 tracked companies.