WebFX
Sales & Marketing Tech · 90.7K followers · LinkedIn benchmark, last 90 days (original)
Report card vs prior 90 days
Posts
57
-11%Posts/wk
4.4
-12%Median eng.
9
-28%Smart avg
14.2
-16%Total eng.
839
-32%Baseline vs market
- Median engagement 9 — top 89% of 70 tracked companies · top 100% of Sales & Marketing Tech (n=9)
- Posts per week 4.4 — top 49% of 70 tracked companies · top 33% of Sales & Marketing Tech (n=9)
- Engagement per 1K followers 0.16 — top 100% of 70 tracked companies · top 100% of Sales & Marketing Tech (n=9)
What worked
- Company Update — smart avg 21.7 across 8 posts (2.4× typical)
- Industry Insight — smart avg 11.3 across 47 posts (1.3× typical)
Best format: Video (smart avg 14.3, 16 posts). Best day: Friday. Best time block: 6pm–9pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
No employee posts in this window (company-page only).
Top posts
- 2026-05-14 · Company page · Company Update69 eng. (65 likes · 2 comments · 2 shares)
Not every social media post should sell something. Sometimes, it should feature a very good dog. Say hello to Lilah 👋…
View post → - 2026-05-18 · Company page · Company Update56 eng. (45 likes · 7 comments · 4 shares)
Meet Rachael — Susquehanna University grad, communication all-star, and expert digital marketer. In her role, Rachael serves as the main poi…
View post → - 2026-06-03 · Company page · Industry Insight52 eng. (39 likes · 3 comments · 10 shares)
The most expensive sentence in business right now? "My customers aren't using AI." We've heard variations of this phrase over the last few d…
View post →
Summary
- Posting pace held steady vs the prior 90 days (4.4/wk).
- Typical-post engagement fell 28% (median 12.5 → 9).
- Company Update posts earned 2.4× the company's typical post (8 posts).
- Median engagement of 9 sits in the top 89% of 70 tracked companies.