WebFX

Report card vs prior 12 months

Baseline vs market

• Median engagement 12.5 — top 93% of 87 tracked companies · top 87% of Sales & Marketing Tech (n=15)
• Posts per week 4.6 — top 44% of 87 tracked companies · top 27% of Sales & Marketing Tech (n=15)
• Engagement per 1K followers 0.23 — top 98% of 84 tracked companies · top 100% of Sales & Marketing Tech (n=14)

What worked

• Company Update — smart avg 29.5 across 32 posts (2.4× typical)
• Event — smart avg 24.3 across 20 posts (1.9× typical)
• Industry Insight — smart avg 11.9 across 146 posts (1× typical)

Best format: Carousel (smart avg 26.3, 16 posts). Best day: Friday. Best time block: 3pm–6pm UTC. Floors: 13+ posts per category, 13+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-04-10 · Company page · Company Update214 eng. (180 likes · 10 comments · 24 shares)

  Harrisburg has always been at the heart of our story, and we're so excited to be expanding our footprint in the city. We're revitalizing Tra…

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• 2025-09-03 · Company page · Event176 eng. (82 likes · 24 comments · 70 shares)

  We hope to see ✨ U ✨ at WebFX-U this fall! If U are a college student looking to dive into the digital marketing industry, we'd love for U t…

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• 2025-12-05 · Company page · Company Update163 eng. (105 likes · 0 comments · 58 shares)

  Ten 👏 time 👏 winners 👏 We've been named the #1 Best Place to Work in PA for the 10th year. 1️⃣0️⃣ This honor is a testament to the FXers …

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Summary

• Company Update posts earned 2.4× the company's typical post (32 posts).
• Median engagement of 12.5 sits in the top 93% of 87 tracked companies.