WebFX
Sales & Marketing Tech · 90.7K followers · LinkedIn benchmark, last 30 days (original)
Report card vs prior 30 days
Posts
16
-20%Posts/wk
3.7
-21%Median eng.
6
-33%Smart avg
8.8
-47%Total eng.
145
-57%Baseline vs market
- Median engagement 6 — top 90% of 48 tracked companies · top 100% of Sales & Marketing Tech (n=4)
- Posts per week 3.6 — top 69% of 48 tracked companies · top 75% of Sales & Marketing Tech (n=4)
- Engagement per 1K followers 0.1 — top 100% of 48 tracked companies · top 100% of Sales & Marketing Tech (n=4)
What worked
- Industry Insight — smart avg 8.3 across 13 posts (1.4× typical)
Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
No employee posts in this window (company-page only).
Top posts
- 2026-07-10 · Company page · Company Update29 eng. (25 likes · 2 comments · 2 shares)
The sunset views from our HQ are unmatched 🌅…
View post → - 2026-07-23 · Company page · Company Update17 eng. (12 likes · 2 comments · 3 shares)
We're so excited to see both Harrisburg and Lancaster on the LinkedIn list of fastest-growing metros! (If you're not familiar with our team,…
View post → - 2026-07-23 · Company page · Industry Insight15 eng. (11 likes · 4 comments · 0 shares)
The future of social media advertising is bright 🌟…
View post →
Summary
- Posting pace fell 21% vs the prior 30 days (4.7/wk → 3.7/wk).
- Typical-post engagement fell 33% (median 9 → 6).
- Industry Insight posts earned 1.4× the company's typical post (13 posts).
- Median engagement of 6 sits in the top 90% of 48 tracked companies.