Kernel

Dev Tools & Infrastructure · 3.1K followers · LinkedIn benchmark, all time (original)

data through 2026-07-24

Report card — all time

Posts

221

Posts/wk

2.1

Median eng.

Smart avg

56.7

Total eng.

13.9K

Baseline vs market

Median engagement 34 — bottom 45% of 92 tracked companies · bottom 35% of Dev Tools & Infrastructure (n=17)
Posts per week 1.8 — bottom 39% of 92 tracked companies · bottom 41% of Dev Tools & Infrastructure (n=17)
Engagement per 1K followers 20.19 — top 19% of 89 tracked companies · top 38% of Dev Tools & Infrastructure (n=16)

Summary

Personal Story posts earned 2.9× the company's typical post (23 posts).
Catherine Jue drove 54% of team engagement.
Median engagement of 34 sits in the bottom 45% of 92 tracked companies.

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Click a person for their full report · check 2+ people to benchmark them against each other.

What worked

Personal Story — smart avg 97.5 across 23 posts (2.9× typical)
Celebratory Announcement — smart avg 72.5 across 20 posts (2.1× typical)
Hiring / Recruiting — smart avg 63.5 across 17 posts (1.9× typical)
Industry Insight — smart avg 62.1 across 13 posts (1.8× typical)
Event — smart avg 57.7 across 38 posts (1.7× typical)

Best format: Image (smart avg 71, 65 posts). Best day: Thursday. Best time block: 9pm–12am UTC. Floors: 12+ posts per category, 12+ per timing bucket.