Kernel

Dev Tools & Infrastructure · 3.1K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-07-24

Report card vs prior 12 months

Posts

174

+270%

Posts/wk

3.3

+267%

Median eng.

-49%

Smart avg

46.2

-52%

Total eng.

9.3K

+102%

Baseline vs market

Median engagement 32 — bottom 38% of 92 tracked companies · bottom 29% of Dev Tools & Infrastructure (n=17)
Posts per week 3.3 — bottom 37% of 92 tracked companies · bottom 41% of Dev Tools & Infrastructure (n=17)
Engagement per 1K followers 17.14 — top 22% of 89 tracked companies · top 38% of Dev Tools & Infrastructure (n=16)

Summary

Posting pace rose 267% vs the prior 12 months (0.9/wk → 3.3/wk).
Typical-post engagement fell 49% (median 63 → 32).
Personal Story posts earned 2.3× the company's typical post (16 posts).
Catherine Jue drove 69% of team engagement.
Median engagement of 32 sits in the bottom 38% of 92 tracked companies.

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Click a person for their full report · check 2+ people to benchmark them against each other.

What worked

Personal Story — smart avg 72.9 across 16 posts (2.3× typical)
Celebratory Announcement — smart avg 59.1 across 13 posts (1.8× typical)
Industry Insight — smart avg 58.9 across 10 posts (1.8× typical)
Hiring / Recruiting — smart avg 51.6 across 10 posts (1.6× typical)
Event — smart avg 48.7 across 22 posts (1.5× typical)

Best format: Image (smart avg 55.9, 56 posts). Best day: Thursday. Best time block: 9pm–12am UTC. Floors: 9+ posts per category, 9+ per timing bucket.