HockeyStack

Report card vs prior 90 days

Baseline vs market

• Median engagement 41 — top 36% of 70 tracked companies
• Posts per week 1.5 — top 84% of 70 tracked companies
• Engagement per 1K followers 1.67 — top 54% of 70 tracked companies

Industry percentile withheld: only 3 tracked Data & Analytics companies (needs 4+).

What worked

No category clears the 8-post floor in this window.

Best format: Video (smart avg 49.4, 10 posts). Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-05-06 · Company page · Product Update114 eng. (108 likes · 4 comments · 2 shares)

  Q1 was HUGE for HockeyStack. We announced our fundraise. We launched Revenue Agents. Then... we kept shipping. Blueprints Deal Agent. Manage…

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• 2026-05-08 · Company page · Meme / Humor101 eng. (85 likes · 10 comments · 6 shares)

  Revenue Agents for the Enterprise. Powered by 𝗒̶𝗈̶𝗎̶𝗋̶ ̶𝗐̶𝗂̶𝗇̶𝗇̶𝗂̶𝗇̶𝗀̶ ̶𝖡̶𝗅̶𝗎̶𝖾̶𝗉̶𝗋̶𝗂̶𝗇̶𝗍̶ our moms. Happy Mother's Day!…

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• 2026-05-12 · Company page · Company Update84 eng. (79 likes · 5 comments · 0 shares)

  Our SF office was a little quieter than usual last week, as our team took some time to connect at our offsite in Hawaii 🌊☀️🌴 From swimming…

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Summary

• Posting pace fell 72% vs the prior 90 days (5.4/wk → 1.5/wk).
• Typical-post engagement fell 51% (median 84 → 41).
• Median engagement of 41 sits in the top 36% of 70 tracked companies.