HockeyStack
Data & Analytics · 29.7K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
264
+132%Posts/wk
5.1
+132%Median eng.
75.5
+84%Smart avg
94.7
+16%Total eng.
27.0K
+131%Baseline vs market
- Median engagement 75.5 — top 16% of 87 tracked companies · top 25% of Data & Analytics (n=4)
- Posts per week 5.1 — top 37% of 87 tracked companies · top 25% of Data & Analytics (n=4)
- Engagement per 1K followers 3.44 — top 57% of 84 tracked companies · top 75% of Data & Analytics (n=4)
What worked
- Personal Story — smart avg 156.6 across 30 posts (2.1× typical)
- Hiring / Recruiting — smart avg 112.2 across 45 posts (1.5× typical)
- Meme / Humor — smart avg 105.2 across 17 posts (1.4× typical)
- Industry Insight — smart avg 91.9 across 45 posts (1.2× typical)
- Product Update — smart avg 81.5 across 40 posts (1.1× typical)
Best format: Text only (smart avg 108.1, 71 posts). Best day: Friday. Best time block: 6pm–9pm UTC. Floors: 14+ posts per category, 14+ per timing bucket.
Who carried it
- 1. Emir Atli · CRO — 15.6K engagement over 99 posts (79% of team engagement)
- 2. Buğra Gündüz · CEO — 4.0K engagement over 27 posts (21% of team engagement)
Top-person dependency: 79% of team engagement rides on one poster.
Top posts
- 2025-10-15 · Emir Atli · Hiring / Recruiting995 eng. (852 likes · 96 comments · 47 shares)
I’m an immigrant. My co-founders are immigrants. 60% of our employees are first-generation immigrants. This country gave us the chance to bu…
View post → - 2025-11-25 · Emir Atli · Industry Insight877 eng. (238 likes · 639 comments · 0 shares)
Seven months ago, our LinkedIn ads stopped working. We had scaled spend from $30k to $100k/mo and efficiency collapsed. Today, LinkedIn is g…
View post → - 2025-12-01 · Emir Atli · Personal Story526 eng. (506 likes · 18 comments · 2 shares)
I didn't grow up with a Stanford network, a Rolodex of investors, or a playbook for "how to make it in America." I landed in the U.S. at 18 …
View post →
Summary
- Posting pace rose 132% vs the prior 12 months (2.2/wk → 5.1/wk).
- Typical-post engagement rose 84% (median 41 → 75.5).
- Personal Story posts earned 2.1× the company's typical post (30 posts).
- Emir Atli drove 79% of team engagement — a single-poster dependency worth watching.
- Median engagement of 75.5 sits in the top 16% of 87 tracked companies.