HockeyStack
Data & Analytics · 30.0K followers · LinkedIn benchmark, last 12 months (original)
Momentum vs prior 12 months
Posts
217
+45%Posts/wk
4.2
+45%Avg engagement
96.7
smart avg / post
+24%Momentum
-49%
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — page + team, original posts
Momentum over time
Change in average engagement per post vs the previous month — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-03-25 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (11+ posts per category, 11+ per format) — too few posts to trust the average.
By category
By format
Best day: Friday. Best time block: 6pm–9pm UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2025-10-15 · Emir Atli · Hiring / Recruiting995 eng. (852 likes · 96 comments · 47 shares)
I’m an immigrant. My co-founders are immigrants. 60% of our employees are first-generation immigrants. This country gave us the chance to bu…
View post → - 2025-11-25 · Emir Atli · Industry Insight877 eng. (238 likes · 639 comments · 0 shares)
Seven months ago, our LinkedIn ads stopped working. We had scaled spend from $30k to $100k/mo and efficiency collapsed. Today, LinkedIn is g…
View post → - 2025-12-01 · Emir Atli · Personal Story526 eng. (506 likes · 18 comments · 2 shares)
I didn't grow up with a Stanford network, a Rolodex of investors, or a playbook for "how to make it in America." I landed in the U.S. at 18 …
View post → - 2025-10-08 · Emir Atli · Industry Insight424 eng. (374 likes · 43 comments · 7 shares)
If I was the Head of Content of a $50M ARR SaaS, and I was given a $100,000 content budget, here’s the exact content playbook I’d run (broke…
View post → - 2026-02-06 · Buğra Gündüz · Personal Story370 eng. (349 likes · 20 comments · 1 shares)
This is my co-founder Emir Atli and I at age 14, smiling over our first $5 in revenue like we just sold Facebook. Because to us, that’s exac…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2026-05-27 · Company page · Product Update12 eng. (11 likes · 0 comments · 1 shares)
Eight months ago, our first "agent" was just an LLM calling tools in a loop until it decided to stop. But ask "which of my 200 deals had the…
View post → - 2025-11-06 · Company page · Industry Insight13 eng. (12 likes · 0 comments · 1 shares)
Lesson learned!
View post → - 2025-10-02 · Company page · Industry Insight15 eng. (14 likes · 0 comments · 1 shares)
Q4 is here, but more importantly, so is issue 4 of Marketing on Ice. Inside: ✨ How direct is too direct with competitor call-outs? ✨ Why “ho…
View post → - 2026-01-19 · Company page · Event15 eng. (15 likes · 0 comments · 0 shares)
🍸 A few spots left! This week, we’re hosting a GTM & RevOps mixer at Jettywave Distillery in Half Moon Bay. You can expect to: - Taste a va…
View post → - 2026-06-01 · Company page · Event18 eng. (14 likes · 3 comments · 1 shares)
The future of revenue is looking bright 😎 On May 21st, HockeyStack and Sales Assembly brought together a handful of top revenue leaders at …
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