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HockeyStack

Data & Analytics · 30.0K followers · LinkedIn benchmark, last 12 months (original)

data ends 2026-07-14

Momentum vs prior 12 months

Posts

217

+45%

Posts/wk

4.2

+45%

Avg engagement

96.7

smart avg / post

+24%

Momentum

-49%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-03-25 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (11+ posts per category, 11+ per format) — too few posts to trust the average.

By category

Personal Story149.228 posts
Hiring / Recruiting112.733 posts
Meme / Humor107.813 posts
Industry Insight96.137 posts
Product Update83.436 posts
Customer Highlight78.620 posts
Event66.232 posts
Company Update107.68 posts · low n
Celebratory Announcement107.110 posts · low n

By format

Text Only107.957 posts
Image107.371 posts
Video87.274 posts
Document96.68 posts · low n
Carousel90.57 posts · low n

Best day: Friday. Best time block: 6pm–9pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2025-10-15 · Emir Atli · Hiring / Recruiting995 eng. (852 likes · 96 comments · 47 shares)

    I’m an immigrant. My co-founders are immigrants. 60% of our employees are first-generation immigrants. This country gave us the chance to bu…

    View post →
  • 2025-11-25 · Emir Atli · Industry Insight877 eng. (238 likes · 639 comments · 0 shares)

    Seven months ago, our LinkedIn ads stopped working. We had scaled spend from $30k to $100k/mo and efficiency collapsed. Today, LinkedIn is g…

    View post →
  • 2025-12-01 · Emir Atli · Personal Story526 eng. (506 likes · 18 comments · 2 shares)

    I didn't grow up with a Stanford network, a Rolodex of investors, or a playbook for "how to make it in America." I landed in the U.S. at 18 …

    View post →
  • 2025-10-08 · Emir Atli · Industry Insight424 eng. (374 likes · 43 comments · 7 shares)

    If I was the Head of Content of a $50M ARR SaaS, and I was given a $100,000 content budget, here’s the exact content playbook I’d run (broke…

    View post →
  • 2026-02-06 · Buğra Gündüz · Personal Story370 eng. (349 likes · 20 comments · 1 shares)

    This is my co-founder Emir Atli and I at age 14, smiling over our first $5 in revenue like we just sold Facebook. Because to us, that’s exac…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-05-27 · Company page · Product Update12 eng. (11 likes · 0 comments · 1 shares)

    Eight months ago, our first "agent" was just an LLM calling tools in a loop until it decided to stop. But ask "which of my 200 deals had the…

    View post →
  • 2025-11-06 · Company page · Industry Insight13 eng. (12 likes · 0 comments · 1 shares)

    Lesson learned!

    View post →
  • 2025-10-02 · Company page · Industry Insight15 eng. (14 likes · 0 comments · 1 shares)

    Q4 is here, but more importantly, so is issue 4 of Marketing on Ice. Inside: ✨ How direct is too direct with competitor call-outs? ✨ Why “ho…

    View post →
  • 2026-01-19 · Company page · Event15 eng. (15 likes · 0 comments · 0 shares)

    🍸 A few spots left! This week, we’re hosting a GTM & RevOps mixer at Jettywave Distillery in Half Moon Bay. You can expect to: - Taste a va…

    View post →
  • 2026-06-01 · Company page · Event18 eng. (14 likes · 3 comments · 1 shares)

    The future of revenue is looking bright 😎 On May 21st, HockeyStack and Sales Assembly brought together a handful of top revenue leaders at …

    View post →

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