Fondo
Tax & Accounting · 10.7K followers · LinkedIn benchmark, last 90 days (original)
Report card vs prior 90 days
Posts
100
-60%Posts/wk
7.8
-60%Median eng.
6
-65%Smart avg
8.5
-74%Total eng.
969
-90%Baseline vs market
- Median engagement 6 — top 93% of 70 tracked companies · top 86% of Tax & Accounting (n=7)
- Posts per week 7.7 — top 11% of 70 tracked companies · top 14% of Tax & Accounting (n=7)
- Engagement per 1K followers 0.9 — top 76% of 70 tracked companies · top 100% of Tax & Accounting (n=7)
What worked
- Industry Insight — smart avg 8.7 across 20 posts (1.5× typical)
- Product Update — smart avg 7.2 across 67 posts (1.2× typical)
Best format: Video (smart avg 11.3, 16 posts). Best day: Wednesday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
No employee posts in this window (company-page only).
Top posts
- 2026-07-15 · Company page · Event86 eng. (76 likes · 2 comments · 8 shares)
96% of users aren't saying no to your product. They're saying no to your paywall. And the only tool most teams have for that is manual A/B t…
View post → - 2026-07-15 · Company page · Company Update70 eng. (64 likes · 1 comments · 5 shares)
Meet Jacob Wedig, CPA and Head of Operations at Fondo. 3 years in, and he’s still most excited about the same thing: working with incredible…
View post → - 2026-07-14 · Company page · Industry Insight62 eng. (61 likes · 0 comments · 1 shares)
If you’re fundraising, you don’t need more inspiration. You need better reference points. We collected 50 pitch decks that actually raised m…
View post →
Summary
- Posting pace fell 60% vs the prior 90 days (19.7/wk → 7.8/wk).
- Typical-post engagement fell 65% (median 17 → 6).
- Industry Insight posts earned 1.5× the company's typical post (20 posts).
- Median engagement of 6 sits in the top 93% of 70 tracked companies.