Fondo
Tax & Accounting · 10.7K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
881
+136%Posts/wk
16.9
+135%Median eng.
14
-50%Smart avg
24.6
-47%Total eng.
25.7K
-18%Baseline vs market
- Median engagement 14 — top 90% of 87 tracked companies · top 75% of Tax & Accounting (n=8)
- Posts per week 16.9 — top 1% of 87 tracked companies · top 13% of Tax & Accounting (n=8)
- Engagement per 1K followers 2.73 — top 63% of 84 tracked companies · top 88% of Tax & Accounting (n=8)
What worked
- Event — smart avg 34.4 across 136 posts (2.5× typical)
- Meme / Humor — smart avg 34.3 across 125 posts (2.4× typical)
- Industry Insight — smart avg 23.4 across 155 posts (1.7× typical)
- Product Update — smart avg 14.8 across 201 posts (1.1× typical)
- Celebratory Announcement — smart avg 14.5 across 198 posts (1× typical)
Best format: Video (smart avg 39, 146 posts). Best day: Saturday. Best time block: 9pm–12am UTC. Floors: 45+ posts per category, 45+ per timing bucket.
Who carried it
- 1. David J. Phillips · CEO at Fondo - accounting & tax for 1,000+ startups — 13.1K engagement over 250 posts (68% of team engagement)
- 2. Craig J. Lewis · Cofounder & CEO — 5.8K engagement over 167 posts (30% of team engagement)
- 3. Diane E. McCormack · Chief People Officer at Fondo - accounting & tax for 1,000+ startups — 387 engagement over 28 posts (2% of team engagement)
Top posts
- 2025-11-12 · David J. Phillips · Personal Story568 eng. (431 likes · 131 comments · 6 shares)
Met a founder who didn't have enough cash to make the next payroll (~$100k) To stay alive, he had to be creative So he asked ChatGPT to buil…
View post → - 2026-03-11 · David J. Phillips · Product Update496 eng. (270 likes · 185 comments · 41 shares)
Today we’re launching something new at Fondo: FREE TaxPass. Since we started Fondo, we've helped thousands of startups including Legora, Ele…
View post → - 2025-09-23 · Craig J. Lewis · Company Update455 eng. (357 likes · 98 comments · 0 shares)
I’m happy to share that I’m starting a new company as Co-Founder & CEO at Ogentic AI! We are an Enterprise AI company, our flagship product,…
View post →
Summary
- Posting pace rose 135% vs the prior 12 months (7.2/wk → 16.9/wk).
- Typical-post engagement fell 50% (median 28 → 14).
- Event posts earned 2.5× the company's typical post (136 posts).
- David J. Phillips drove 68% of team engagement.
- Median engagement of 14 sits in the top 90% of 87 tracked companies.