Firecrawl
Dev Tools & Infrastructure · 67.2K followers · LinkedIn benchmark, last 30 days (original)
Report card vs prior 30 days
Posts
37
-21%Posts/wk
8.6
-22%Median eng.
51
-47%Smart avg
85.7
-12%Total eng.
3.4K
-28%Baseline vs market
- Median engagement 51 — top 24% of 50 tracked companies · top 38% of Dev Tools & Infrastructure (n=8)
- Posts per week 8.4 — top 12% of 50 tracked companies · top 25% of Dev Tools & Infrastructure (n=8)
- Engagement per 1K followers 1.39 — bottom 48% of 50 tracked companies · top 38% of Dev Tools & Infrastructure (n=8)
Summary
- Posting pace fell 22% vs the prior 30 days (11/wk → 8.6/wk).
- Typical-post engagement fell 47% (median 97 → 51).
- Product Update posts earned 2.2× the company's typical post (15 posts).
- Leonardo Grigorio Araujo drove 52% of team engagement.
- Median engagement of 51 sits in the top 24% of 50 tracked companies.
Engagement trend
Posting volume (bars) vs average engagement per post (line) — page + team, original posts
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Click a person for their full report · check 2+ people to benchmark them against each other.
What worked
- Product Update — smart avg 114.7 across 15 posts (2.2× typical)
- Industry Insight — smart avg 69.2 across 11 posts (1.4× typical)
Best format: Video (smart avg 120, 13 posts). Best day: Monday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Top posts
- 2026-07-28 · Leonardo Grigorio Araujo · Product Update519 eng. (449 likes · 46 comments · 24 shares)
n8n just added the Claude Code experience inside our workflows! Watch the full breakdown here: https://go.n8n.io/vp6ID8
View post → - 2026-07-10 · Leonardo Grigorio Araujo · Product Update490 eng. (432 likes · 23 comments · 35 shares)
Finally, a fully capable AI agent right next to our n8n workflows! It's live now in Early Preview. Check out Liam 's intro video on the new …
View post → - 2026-07-08 · George Hurn-Maloney · Product Update243 eng. (208 likes · 21 comments · 14 shares)
We just released GLiNER2-Guardrails-PII, our most powerful open source model yet for both LLM guardrails and PII extraction. The two models …
View post → - 2026-07-28 · Eric Ciarla · Celebratory Announcement238 eng. (215 likes · 17 comments · 6 shares)
Firecrawl has nearly 2x the Github dependents of our nearest competitor. We've raised the least and we ship the fastest. Never underestimate…
View post → - 2026-07-04 · Leonardo Grigorio Araujo · Product Update227 eng. (204 likes · 13 comments · 10 shares)
Building AI automations in a black box might not be a good idea 👀 We've had MCPs for a while now at n8n, so agents could already build work…
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