Firecrawl

Dev Tools & Infrastructure · 67.2K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-08-03

Report card vs prior 12 months

Posts

609

+303%

Posts/wk

11.7

+303%

Median eng.

-12%

Smart avg

74.5

-13%

Total eng.

58.6K

+247%

Baseline vs market

Median engagement 44 — top 41% of 92 tracked companies · bottom 47% of Dev Tools & Infrastructure (n=17)
Posts per week 11.6 — top 5% of 92 tracked companies · top 12% of Dev Tools & Infrastructure (n=17)
Engagement per 1K followers 1.43 — bottom 28% of 89 tracked companies · bottom 38% of Dev Tools & Infrastructure (n=16)

Summary

Posting pace rose 303% vs the prior 12 months (2.9/wk → 11.7/wk).
Celebratory Announcement posts earned 2.9× the company's typical post (33 posts).
Median engagement of 44 sits in the top 41% of 92 tracked companies.

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Click a person for their full report · check 2+ people to benchmark them against each other.

What worked

Celebratory Announcement — smart avg 127.6 across 33 posts (2.9× typical)
Hiring / Recruiting — smart avg 101.8 across 52 posts (2.3× typical)
Product Update — smart avg 97.3 across 259 posts (2.2× typical)
Event — smart avg 70.1 across 58 posts (1.6× typical)
Personal Story — smart avg 67.1 across 54 posts (1.5× typical)

Best format: Video (smart avg 140.5, 159 posts). Best day: Thursday. Best time block: 3pm–6pm UTC. Floors: 31+ posts per category, 31+ per timing bucket.