Firecrawl
Dev Tools & Infrastructure · 67.2K followers · LinkedIn benchmark, last 90 days (original)
Report card vs prior 90 days
Posts
151
-35%Posts/wk
11.7
-36%Median eng.
76
+111%Smart avg
84.9
+37%Total eng.
13.6K
-13%Baseline vs market
- Median engagement 76 — top 16% of 75 tracked companies · top 23% of Dev Tools & Infrastructure (n=13)
- Posts per week 11.6 — top 4% of 75 tracked companies · top 15% of Dev Tools & Infrastructure (n=13)
- Engagement per 1K followers 1.34 — top 67% of 75 tracked companies · top 69% of Dev Tools & Infrastructure (n=13)
What worked
- Hiring / Recruiting — smart avg 108 across 20 posts (1.4× typical)
- Event — smart avg 97.7 across 13 posts (1.3× typical)
- Celebratory Announcement — smart avg 97.5 across 8 posts (1.3× typical)
- Product Update — smart avg 94.1 across 61 posts (1.2× typical)
- Personal Story — smart avg 79.6 across 15 posts (1× typical)
Best format: Video (smart avg 111.3, 42 posts). Best day: Monday. Best time block: 9pm–12am UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Mark M. · Chief of Staff — 3.1K engagement over 26 posts (30% of team engagement)
- 2. Eric Ciarla · Co-Founder — 2.0K engagement over 23 posts (20% of team engagement)
- 3. Leonardo Grigorio Araujo · Senior Developer Advocate — 1.8K engagement over 7 posts (18% of team engagement)
Top posts
- 2026-07-28 · Leonardo Grigorio Araujo · Product Update519 eng. (449 likes · 46 comments · 24 shares)
n8n just added the Claude Code experience inside our workflows! Watch the full breakdown here: https://go.n8n.io/vp6ID8…
View post → - 2026-07-10 · Leonardo Grigorio Araujo · Product Update490 eng. (432 likes · 23 comments · 35 shares)
Finally, a fully capable AI agent right next to our n8n workflows! It's live now in Early Preview. Check out Liam 's intro video on the new …
View post → - 2026-06-22 · Leonardo Grigorio Araujo · Hiring / Recruiting403 eng. (346 likes · 56 comments · 1 shares)
Today is my first day at n8n! Throughout the last days I kept coming back to this: the passion we feel for our craft isn't separate from our…
View post →
Summary
- Posting pace fell 36% vs the prior 90 days (18.2/wk → 11.7/wk).
- Typical-post engagement rose 111% (median 36 → 76).
- Hiring / Recruiting posts earned 1.4× the company's typical post (20 posts).
- Industry Insight underperformed at 0.7× the typical post (26 posts).
- Median engagement of 76 sits in the top 16% of 75 tracked companies.