Extend

Report card vs prior 90 days

Baseline vs market

• Median engagement 6 — top 93% of 70 tracked companies · top 100% of Fintech (n=8)
• Posts per week 3.8 — top 60% of 70 tracked companies · top 75% of Fintech (n=8)
• Engagement per 1K followers 0.61 — top 83% of 70 tracked companies · top 75% of Fintech (n=8)

What worked

• Event — smart avg 13.3 across 11 posts (2.2× typical)
• Product Update — smart avg 10 across 8 posts (1.7× typical)
• Industry Insight — smart avg 8.8 across 19 posts (1.5× typical)

Best format: Image (smart avg 9.7, 18 posts). Best day: Tuesday. Best time block: 6pm–9pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-05-06 · Company page · Celebratory Announcement55 eng. (52 likes · 2 comments · 1 shares)

  Extend has been named in TechRound’s Fintech 50 list! 🎉 The recognition highlights companies shaping how financial infrastructure is evolvi…

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• 2026-05-26 · Company page · Event51 eng. (49 likes · 2 comments · 0 shares)

  That's a wrap on this year's Commercial Payments International Middle Market Summit 2026. 🤝 Two days, great conversations, and a room full …

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• 2026-06-26 · Company page · Hiring / Recruiting41 eng. (38 likes · 2 comments · 1 shares)

  If there’s a new challenge to take on, chances are Ruby Cabuya, CPA, is already signed up for it. Welcome to Extend! 🚀 Why Extend? I've spe…

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Summary

• Posting pace fell 40% vs the prior 90 days (6.3/wk → 3.8/wk).
• Typical-post engagement fell 50% (median 12 → 6).
• Event posts earned 2.2× the company's typical post (11 posts).
• Median engagement of 6 sits in the top 93% of 70 tracked companies.