Extend
Fintech · 18.1K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
246
+100%Posts/wk
4.7
+96%Median eng.
10
-29%Smart avg
45
-43%Total eng.
17.6K
+13%Baseline vs market
- Median engagement 10 — top 95% of 87 tracked companies · top 100% of Fintech (n=8)
- Posts per week 4.7 — top 43% of 87 tracked companies · top 63% of Fintech (n=8)
- Engagement per 1K followers 3.96 — top 51% of 84 tracked companies · top 25% of Fintech (n=8)
What worked
- Personal Story — smart avg 273.1 across 19 posts (27.3× typical)
- Hiring / Recruiting — smart avg 56.4 across 13 posts (5.6× typical)
- Company Update — smart avg 56.4 across 13 posts (5.6× typical)
- Celebratory Announcement — smart avg 51.4 across 18 posts (5.1× typical)
- Event — smart avg 45.3 across 31 posts (4.5× typical)
Best format: Image (smart avg 112, 91 posts). Best day: Thursday. Best time block: 6pm–9pm UTC. Floors: 13+ posts per category, 13+ per timing bucket.
Who carried it
- 1. Ishaan Agrawal · Founder — 14.0K engagement over 32 posts (93% of team engagement)
- 2. Guillaume Bouvard · Co-founder, COO & CMO @ Extend | Fintech Innovator — 803 engagement over 10 posts (5% of team engagement)
- 3. Danny Morrow · Co-Founder / Chief Product Officer / Founding CTO at Extend — 120 engagement over 2 posts (1% of team engagement)
Top-person dependency: 93% of team engagement rides on one poster.
Top posts
- 2026-03-02 · Ishaan Agrawal · Personal Story3.3K eng. (3.3K likes · 31 comments · 25 shares)
Qinshi Wang is the legend you've never heard of. In 2016 a problem called "Aliens" appeared at the IOI - the world championships of competit…
View post → - 2026-02-04 · Ishaan Agrawal · Personal Story1.4K eng. (1.3K likes · 85 comments · 3 shares)
I'm solving EVERY LeetCode problem in 2026. Here's the plan. Current progress: 2895/3832 problems solved. 937 problems remaining. 330 days t…
View post → - 2026-02-10 · Ishaan Agrawal · Personal Story1.1K eng. (1.0K likes · 68 comments · 15 shares)
This medicine costs $300,000. I have Crohn's disease, an autoimmune disorder that attacks my small intestine. I receive infusions of an immu…
View post →
Summary
- Posting pace rose 96% vs the prior 12 months (2.4/wk → 4.7/wk).
- Typical-post engagement fell 29% (median 14 → 10).
- Personal Story posts earned 27.3× the company's typical post (19 posts).
- Ishaan Agrawal drove 93% of team engagement — a single-poster dependency worth watching.
- Median engagement of 10 sits in the top 95% of 87 tracked companies.