Extend

Report card vs prior 30 days

Baseline vs market

• Median engagement 5 — top 94% of 48 tracked companies · top 100% of Fintech (n=6)
• Posts per week 3.6 — top 69% of 48 tracked companies · top 67% of Fintech (n=6)
• Engagement per 1K followers 0.35 — top 85% of 48 tracked companies · top 83% of Fintech (n=6)

What worked

No category clears the 8-post floor in this window.

Best format: Image (smart avg 6.4, 8 posts). Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-07-21 · Company page · Event21 eng. (21 likes · 0 comments · 0 shares)

  Last week, we joined Mastercard during MLB All-Star Week — connecting with issuers on the future of small business payments, all set against…

  View post →
• 2026-07-24 · Company page · Industry Insight9 eng. (9 likes · 0 comments · 0 shares)

  Speed is not the hardest part of autonomous payments. Governance is. That's the argument our CEO, Andrew Jamison, makes in his latest piece …

  View post →
• 2026-07-03 · Company page · Industry Insight8 eng. (8 likes · 0 comments · 0 shares)

  The best tools for small businesses don't ask for a learning curve. They just work — from day one. Hit follow to see how Extend does exactly…

  View post →

Summary

• Posting pace held steady vs the prior 30 days (3.7/wk).
• Typical-post engagement fell 37% (median 8 → 5).
• Median engagement of 5 sits in the top 94% of 48 tracked companies.