Deel

Report card vs prior 30 days

Baseline vs market

• Median engagement 192 — top 4% of 48 tracked companies
• Posts per week 4.5 — top 58% of 48 tracked companies
• Engagement per 1K followers 0.28 — top 90% of 48 tracked companies

Industry percentile withheld: only 3 tracked HR & Payroll companies (needs 4+).

What worked

No category clears the 8-post floor in this window.

Best format: Video (smart avg 216.6, 11 posts). Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-07-27 · Company page · Product Update731 eng. (591 likes · 40 comments · 100 shares)

  Big News: Deel Is Officially Live in the Microsoft Marketplace 🚀 Now, you can get EOR, global payroll, and contractor solutions right along…

  View post →
• 2026-07-15 · Company page · Product Update498 eng. (416 likes · 28 comments · 54 shares)

  Perplexity just got smarter about global work with Deel. Deel runs owned entities across 150+ countries, vetted and updated by 2,000+ local …

  View post →
• 2026-07-07 · Company page · Company Update371 eng. (225 likes · 78 comments · 68 shares)

  We're giving the world’s worst work from home setups a $2,000 makeover. Comment with a picture of your setup (or a friend's) to enter! 🙏…

  View post →

Summary

• Posting pace held steady vs the prior 30 days (4.7/wk).
• Typical-post engagement fell 38% (median 311 → 192).
• Median engagement of 192 sits in the top 4% of 48 tracked companies.