Imagine AI
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Deel

HR & Payroll · 842.8K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-09-27

Momentum vs prior 12 months

Posts

667

+78%

Posts/wk

12.8

+78%

Avg engagement

284

smart avg / post

+103%

Momentum

+43%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Click a person for their full report · check 2+ people to benchmark them against each other · Include/Exclude scopes every number on this page.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (34+ posts per category, 34+ per format) — too few posts to trust the average.

By category

Celebratory Announcement711.254 posts
Hiring / Recruiting540.152 posts
Product Update391.685 posts
Event227.5149 posts
Company Update192.367 posts
Industry Insight136.3181 posts
Personal Story432.227 posts · low n
Customer Highlight298.323 posts · low n
Meme / Humor257.229 posts · low n

By format

Image362.8148 posts
Video358.8180 posts
Text Only318.2182 posts
Document216.852 posts
Poll86.482 posts
Carousel363.823 posts · low n

Best day: Monday. Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2025-10-16 · Alex Bouaziz · Personal Story16.7K eng. (14.1K likes · 1.4K comments · 1.1K shares)

    Deel has raised $300M at a $17.3B valuation Shuo and I started about 6 years ago, struggling to even make $10K I've never shared this before…

    View post →
  • 2026-09-21 · Alex Bouaziz · Product Update5.7K eng. (4.1K likes · 1.0K comments · 583 shares)

    Introducing Akai: Deel added $140M ARR in 90 days without hiring any new people, automating ~600 employees' work using akai.run Revenue per …

    View post →
  • 2025-10-23 · Alex Bouaziz · Product Update4.5K eng. (3.6K likes · 465 comments · 422 shares)

    Introducing: AnyTime Pay 💸 "Payroll is on the 30th - but give me what I've earned till today." For 500M+ hard-working, paycheck-to-paycheck…

    View post →
  • 2026-05-14 · Alex Bouaziz · Celebratory Announcement4.2K eng. (3.4K likes · 437 comments · 355 shares)

    Proud moment for everyone at Deel. From the 2026/27 season, we will officially become Arsenal Football Club's new sleeve partner 🔴⚪️ When w…

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  • 2025-12-12 · Alex Bouaziz · Celebratory Announcement4.1K eng. (3.5K likes · 178 comments · 423 shares)

    We are officially entering the The Premier League 🎉 Proud to announce that Deel is now the Official HR Platform Partner of Arsenal Football…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-08-07 · Company page · Industry Insight0 eng. (0 likes · 0 comments · 0 shares)

    He helped scale with Deel from $1M to $1.5B in revenue. Some of the standout quotes and takeaways from Chris Lee on the journey:

    View post →
  • 2026-09-02 · Avi Ashkenazi · Hiring / Recruiting1 eng. (1 likes · 0 comments · 0 shares)

    Even if you aren’t looking - this vid is a nice pause for your scroll. Just good vibes - in a sea of information

    View post →
  • 2026-08-17 · Avi Ashkenazi · Product Update2 eng. (2 likes · 0 comments · 0 shares)

    Keep it stable on Deel with DLUSD stablecoin

    View post →
  • 2025-11-12 · Anthony Dann · Industry Insight3 eng. (3 likes · 0 comments · 0 shares)

    #partnerships

    View post →
  • 2025-11-27 · Company page · Industry Insight3 eng. (3 likes · 0 comments · 0 shares)

    As a contractor, how do you get paid?

    View post →

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