Deel
HR & Payroll · 808.0K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
562
+117%Posts/wk
10.8
+116%Median eng.
74.5
+52%Smart avg
147.6
+13%Total eng.
92.3K
+134%Baseline vs market
- Median engagement 74.5 — top 17% of 87 tracked companies
- Posts per week 10.8 — top 6% of 87 tracked companies
- Engagement per 1K followers 0.2 — top 99% of 84 tracked companies
Industry percentile withheld: only 3 tracked HR & Payroll companies (needs 4+).
What worked
- Celebratory Announcement — smart avg 329.2 across 44 posts (4.4× typical)
- Product Update — smart avg 189.3 across 57 posts (2.5× typical)
- Meme / Humor — smart avg 184.8 across 29 posts (2.5× typical)
- Event — smart avg 163.7 across 150 posts (2.2× typical)
- Company Update — smart avg 105.4 across 86 posts (1.4× typical)
Best format: Image (smart avg 213.9, 81 posts). Best day: Wednesday. Best time block: 6pm–9pm UTC. Floors: 29+ posts per category, 29+ per timing bucket.
Who carried it
- 1. Dan Westgarth · Chief Operating Officer at Deel — 11.3K engagement over 29 posts (73% of team engagement)
- 2. Daniel Eisenberg · 🚀 People-First Leader | Building Teams Fueled by 🎯 Purpose, ❤️ Heart & 🔥 Desire (PHD) — 2.3K engagement over 13 posts (15% of team engagement)
- 3. Anthony Dann · Partnerships @ Deel | Founder @ Brelade & Pentire House — 989 engagement over 35 posts (6% of team engagement)
Top-person dependency: 73% of team engagement rides on one poster.
Top posts
- 2026-05-19 · Company page · Celebratory Announcement2.1K eng. (1.4K likes · 591 comments · 141 shares)
Pinch me. Arsenal Football Club have done it! Huge congratulations to the team, the team beyond the team, and all of the fans who cheered th…
View post → - 2025-12-12 · Company page · Celebratory Announcement2.0K eng. (1.6K likes · 47 comments · 325 shares)
Big news: Deel is kicking off a new partnership with Arsenal Football Club. ⚽🎉 We’re proud to become the club’s Official HR Platform Partne…
View post → - 2025-10-16 · Dan Westgarth · Celebratory Announcement1.5K eng. (1.4K likes · 82 comments · 62 shares)
Our Series E: $300M at a $17.3B valuation! A huge milestone and the start of a next-level chapter for Deel. Both defined by disciplined grow…
View post →
Summary
- Posting pace rose 116% vs the prior 12 months (5/wk → 10.8/wk).
- Typical-post engagement rose 52% (median 49 → 74.5).
- Celebratory Announcement posts earned 4.4× the company's typical post (44 posts).
- Dan Westgarth drove 73% of team engagement — a single-poster dependency worth watching.
- Median engagement of 74.5 sits in the top 17% of 87 tracked companies.