Deel
HR & Payroll · 808.0K followers · LinkedIn benchmark, last 90 days (original)
Report card vs prior 90 days
Posts
93
+182%Posts/wk
7.2
+177%Median eng.
247
+10%Smart avg
309.4
+14%Total eng.
30.8K
+229%Baseline vs market
- Median engagement 247 — top 3% of 70 tracked companies
- Posts per week 7.2 — top 21% of 70 tracked companies
- Engagement per 1K followers 0.41 — top 93% of 70 tracked companies
Industry percentile withheld: only 3 tracked HR & Payroll companies (needs 4+).
What worked
- Celebratory Announcement — smart avg 406.5 across 10 posts (1.6× typical)
- Product Update — smart avg 363.1 across 19 posts (1.5× typical)
- Meme / Humor — smart avg 321.7 across 8 posts (1.3× typical)
- Industry Insight — smart avg 301 across 13 posts (1.2× typical)
- Event — smart avg 282.9 across 37 posts (1.1× typical)
Best format: Image (smart avg 356.6, 18 posts). Best day: Friday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
No employee posts in this window (company-page only).
Top posts
- 2026-05-19 · Company page · Celebratory Announcement2.1K eng. (1.4K likes · 591 comments · 141 shares)
Pinch me. Arsenal Football Club have done it! Huge congratulations to the team, the team beyond the team, and all of the fans who cheered th…
View post → - 2026-05-14 · Company page · Celebratory Announcement1.3K eng. (914 likes · 212 comments · 221 shares)
The smallest details make the biggest difference. On a sleeve. And in global work. We’re delighted to announce that we’re teaming up with Ar…
View post → - 2026-05-13 · Company page · Product Update1.1K eng. (761 likes · 243 comments · 117 shares)
Something's being stitched together. Details tomorrow. 🧵…
View post →
Summary
- Posting pace rose 177% vs the prior 90 days (2.6/wk → 7.2/wk).
- Celebratory Announcement posts earned 1.6× the company's typical post (10 posts).
- Median engagement of 247 sits in the top 3% of 70 tracked companies.