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Dev Tools & Infrastructure · 4.0K followers · LinkedIn benchmark, all time (original)

data through 2026-08-03

Report card — all time

Posts

209

Posts/wk

2.1

Median eng.

14

Smart avg

32.1

Total eng.

8.6K

Baseline vs market

  • Median engagement 14 bottom 9% of 92 tracked companies · bottom 6% of Dev Tools & Infrastructure (n=17)
  • Posts per week 1.7 bottom 35% of 92 tracked companies · bottom 35% of Dev Tools & Infrastructure (n=17)
  • Engagement per 1K followers 10.31 top 31% of 89 tracked companies · bottom 50% of Dev Tools & Infrastructure (n=16)

Summary

  • Meme / Humor posts earned 5.6× the company's typical post (12 posts).
  • Joel Griffith drove 55% of team engagement.
  • Median engagement of 14 sits in the bottom 9% of 92 tracked companies.
2024-08-212026-08-04 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Click a person for their full report · check 2+ people to benchmark them against each other.

What worked

  • Meme / Humor — smart avg 78.2 across 12 posts (5.6× typical)
  • Hiring / Recruiting — smart avg 44.5 across 14 posts (3.2× typical)
  • Industry Insight — smart avg 33.7 across 105 posts (2.4× typical)
  • Personal Story — smart avg 29.3 across 15 posts (2.1× typical)
  • Product Update — smart avg 22.3 across 44 posts (1.6× typical)

Best format: Image (smart avg 52.9, 96 posts). Best day: Thursday. Best time block: 12pm–3pm UTC. Floors: 11+ posts per category, 11+ per timing bucket.

Top posts

  • 2024-10-25 · Matt Althauser · Industry Insight731 eng. (575 likes · 126 comments · 30 shares)

    What differences do you notice? Context: In this image you can see the distribution of answers to a simple question from 2,000 Americans: "C

    View post →
  • 2026-05-19 · Joel Griffith · Meme / Humor566 eng. (467 likes · 87 comments · 12 shares)

    “AI-native” is by far the most nonsensical BS of the year. It literally means nothing and I’m yet to see it used in a meaningful way. In mos

    View post →
  • 2025-12-10 · Matt Althauser · Meme / Humor510 eng. (470 likes · 38 comments · 2 shares)

    Not sure what others are doing for their holiday travels, but wanted to share a friendly heads-up to anyone in isles 47, 48 and 49 from Amst

    View post →
  • 2026-06-22 · Joel Griffith · Industry Insight403 eng. (307 likes · 82 comments · 14 shares)

    Unpopular opinion, but as far as AI goes: this is a win-win-win. Founders get a better product. Engineers get paid. Users get a better exper

    View post →
  • 2026-04-30 · Joel Griffith · Industry Insight378 eng. (256 likes · 100 comments · 22 shares)

    GitHub quietly hiked Copilot pricing for some Claude / Codex models by 900%. As part of the switch from per-request pricing to AI credits, G

    View post →