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Dev Tools & Infrastructure · 4.0K followers · LinkedIn benchmark, last 90 days (original)
Report card vs prior 90 days
Posts
66
-20%Posts/wk
5.1
-22%Median eng.
12.5
-17%Smart avg
31.9
+9%Total eng.
2.7K
-2%Baseline vs market
- Median engagement 12.5 — bottom 20% of 75 tracked companies · bottom 31% of Dev Tools & Infrastructure (n=13)
- Posts per week 5.1 — top 45% of 75 tracked companies · top 54% of Dev Tools & Infrastructure (n=13)
- Engagement per 1K followers 10.18 — top 12% of 75 tracked companies · top 23% of Dev Tools & Infrastructure (n=13)
Summary
- Posting pace fell 22% vs the prior 90 days (6.5/wk → 5.1/wk).
- Typical-post engagement fell 17% (median 15 → 12.5).
- Industry Insight posts earned 3.4× the company's typical post (31 posts).
- Joel Griffith drove 92% of team engagement — a single-poster dependency worth watching.
- Median engagement of 12.5 sits in the bottom 20% of 75 tracked companies.
Engagement trend
Posting volume (bars) vs average engagement per post (line) — page + team, original posts
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Click a person for their full report · check 2+ people to benchmark them against each other.
What worked
- Industry Insight — smart avg 42.3 across 31 posts (3.4× typical)
- Product Update — smart avg 25.7 across 25 posts (2.1× typical)
Best format: Image (smart avg 47.6, 36 posts). Best day: Tuesday. Best time block: 6pm–9pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Top posts
- 2026-05-19 · Joel Griffith · Meme / Humor566 eng. (467 likes · 87 comments · 12 shares)
“AI-native” is by far the most nonsensical BS of the year. It literally means nothing and I’m yet to see it used in a meaningful way. In mos…
View post → - 2026-06-22 · Joel Griffith · Industry Insight403 eng. (307 likes · 82 comments · 14 shares)
Unpopular opinion, but as far as AI goes: this is a win-win-win. Founders get a better product. Engineers get paid. Users get a better exper…
View post → - 2026-06-24 · Joel Griffith · Industry Insight228 eng. (159 likes · 68 comments · 1 shares)
Replacing Claude with open-source models seemed like a joke a month ago. But GLM-5.2 is quickly changing the conversation. As software engin…
View post → - 2026-05-13 · Joel Griffith · Industry Insight155 eng. (121 likes · 28 comments · 6 shares)
GitHub released a calculator that converts current Copilot token consumption to the new usage-based pricing… and it’s NOT LOOKING GOOD. The …
View post → - 2026-05-11 · Joel Griffith · Industry Insight147 eng. (125 likes · 18 comments · 4 shares)
The whole “developers are gatekeeping software engineering” argument is BS. Building software used to be really hard. This is exactly what t…
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