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Dev Tools & Infrastructure · 4.0K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-08-03

Report card vs prior 12 months

Posts

191

+961%

Posts/wk

3.7

+1133%

Median eng.

-52%

Smart avg

29.8

-61%

Total eng.

7.0K

+342%

Baseline vs market

Median engagement 13 — bottom 9% of 92 tracked companies · bottom 6% of Dev Tools & Infrastructure (n=17)
Posts per week 3.7 — bottom 45% of 92 tracked companies · top 53% of Dev Tools & Infrastructure (n=17)
Engagement per 1K followers 9.2 — top 31% of 89 tracked companies · top 44% of Dev Tools & Infrastructure (n=16)

Summary

Posting pace rose 1133% vs the prior 12 months (0.3/wk → 3.7/wk).
Typical-post engagement fell 52% (median 27 → 13).
Meme / Humor posts earned 5.7× the company's typical post (11 posts).
Joel Griffith drove 69% of team engagement.
Median engagement of 13 sits in the bottom 9% of 92 tracked companies.

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Click a person for their full report · check 2+ people to benchmark them against each other.

What worked

Meme / Humor — smart avg 74.6 across 11 posts (5.7× typical)
Industry Insight — smart avg 31.7 across 101 posts (2.4× typical)
Personal Story — smart avg 27.2 across 14 posts (2.1× typical)
Product Update — smart avg 20.9 across 43 posts (1.6× typical)

Best format: Image (smart avg 47.4, 91 posts). Best day: Thursday. Best time block: 12pm–3pm UTC. Floors: 10+ posts per category, 10+ per timing bucket.