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Report card vs prior 90 days

Baseline vs market

• Median engagement 12.5 — top 80% of 75 tracked companies · top 69% of Dev Tools & Infrastructure (n=13)
• Posts per week 5.1 — top 45% of 75 tracked companies · top 54% of Dev Tools & Infrastructure (n=13)
• Engagement per 1K followers 10.18 — top 12% of 75 tracked companies · top 23% of Dev Tools & Infrastructure (n=13)

What worked

• Industry Insight — smart avg 42.3 across 31 posts (3.4× typical)
• Product Update — smart avg 25.7 across 25 posts (2.1× typical)

Best format: Image (smart avg 47.6, 36 posts). Best day: Tuesday. Best time block: 6pm–9pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Joel Griffith · Chief Executive Officer — 2.3K engagement over 39 posts (92% of team engagement)
• 2. Sean Yang · COO/CPO — 116 engagement over 3 posts (5% of team engagement)
• 3. Greg Lazarus · Director — 55 engagement over 1 posts (2% of team engagement)

Top-person dependency: 92% of team engagement rides on one poster.

Top posts

• 2026-05-19 · Joel Griffith · Meme / Humor566 eng. (467 likes · 87 comments · 12 shares)

  “AI-native” is by far the most nonsensical BS of the year. It literally means nothing and I’m yet to see it used in a meaningful way. In mos…

  View post →
• 2026-06-22 · Joel Griffith · Industry Insight403 eng. (307 likes · 82 comments · 14 shares)

  Unpopular opinion, but as far as AI goes: this is a win-win-win. Founders get a better product. Engineers get paid. Users get a better exper…

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• 2026-06-24 · Joel Griffith · Industry Insight228 eng. (159 likes · 68 comments · 1 shares)

  Replacing Claude with open-source models seemed like a joke a month ago. But GLM-5.2 is quickly changing the conversation. As software engin…

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Summary

• Posting pace fell 22% vs the prior 90 days (6.5/wk → 5.1/wk).
• Typical-post engagement fell 17% (median 15 → 12.5).
• Industry Insight posts earned 3.4× the company's typical post (31 posts).
• Joel Griffith drove 92% of team engagement — a single-poster dependency worth watching.
• Median engagement of 12.5 sits in the top 80% of 75 tracked companies.