James Cadwallader
CEO · Profound · 15.0K followers · LinkedIn benchmark, last 12 months (original)
Profound company report →Report card vs prior 12 months
Avg eng/post
199
n/aMedian eng/post
81
n/aPosts/wk
1.9
n/aTotal eng.
19.7K
n/aTrend (monthly — bars are posts, line is avg engagement per post)
Top categories
- Celebratory Announcement — smart avg 357.6 across 10 posts (4.4× typical)
- Customer Highlight — smart avg 169.2 across 9 posts (2.1× typical)
- Product Update — smart avg 149.6 across 20 posts (1.8× typical)
- Industry Insight — smart avg 134.3 across 26 posts (1.7× typical)
- Event — smart avg 130.2 across 26 posts (1.6× typical)
Top posts
- 2026-02-24 · Celebratory Announcement7.7K eng. (4.9K likes · 2.5K comments · 293 shares)
Profound has raised $96M at a $1B valuation from Lightspeed alongside Sequoia Capital, Kleiner Perkins, Evantic Capital, Saga Ventures and S…
View post → - 2026-03-09 · Industry Insight818 eng. (668 likes · 97 comments · 53 shares)
New research from Profound: LinkedIn has gone from #11 to #5 on ChatGPT's most-cited domains in three months -- the largest shift in domain …
View post → - 2026-02-18 · Event560 eng. (352 likes · 166 comments · 42 shares)
Incredibly excited to announce our annual conference, Zero Click by Profound 2026, kicks off in San Francisco on April 8, then returns to ou…
View post → - 2026-03-06 · Celebratory Announcement437 eng. (394 likes · 29 comments · 14 shares)
Profound 🤝 Union Square A pinch-me moment seeing our first OOH campaign, “Be the Answer,” live across New York City 🗽
View post → - 2026-02-25 · Celebratory Announcement380 eng. (352 likes · 26 comments · 2 shares)
We’ve raised $96M in Series C funding at a $1B valuation, led by Lightspeed alongside Sequoia Capital, Kleiner Perkins, Evantic Capital, Sag…
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