Profound

Report card vs prior 90 days

Baseline vs market

• Median engagement 51 — top 27% of 70 tracked companies · top 33% of Sales & Marketing Tech (n=9)
• Posts per week 5.5 — top 40% of 70 tracked companies · top 11% of Sales & Marketing Tech (n=9)
• Engagement per 1K followers 1.42 — top 64% of 70 tracked companies · top 89% of Sales & Marketing Tech (n=9)

What worked

• Celebratory Announcement — smart avg 65.3 across 11 posts (1.3× typical)
• Event — smart avg 60.2 across 37 posts (1.2× typical)
• Product Update — smart avg 58 across 16 posts (1.1× typical)

Best format: Video (smart avg 63.4, 25 posts). Best day: Monday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-07-29 · Company page · Industry Insight445 eng. (377 likes · 46 comments · 22 shares)

  We're proud to spotlight 15 marketing agency leaders that are shaping the future of marketing in the AI era: • Chris Holmes - Global Head of…

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• 2026-06-07 · Company page · Event356 eng. (306 likes · 31 comments · 19 shares)

  We hosted our first Marketing Engineering Hackathon yesterday. 50 builders. 8 hours. $40,000 in prizes. Incredible judges from 𝗔𝗻𝘁𝗵𝗿𝗼�…

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• 2026-07-16 · Company page · Celebratory Announcement162 eng. (153 likes · 1 comments · 8 shares)

  The Profound take over in New York City continues. This time, featuring a billboard in Times Square. Thank you to our friends at Ramp for fe…

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Summary

• Posting pace fell 48% vs the prior 90 days (10.6/wk → 5.5/wk).
• Typical-post engagement fell 35% (median 78.5 → 51).
• Celebratory Announcement posts earned 1.3× the company's typical post (11 posts).
• Median engagement of 51 sits in the top 27% of 70 tracked companies.