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Workmate Labs

Sales & Marketing Tech · 1.1K followers · LinkedIn benchmark, all time (original)

data through 2026-08-31

Momentum — all time

Posts

154

Posts/wk

1.3

Avg engagement

23

smart avg / post

Momentum

-82%

2nd half of window vs 1st

2024-06-27 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-04-23 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Hiring / Recruiting50.510 posts
Personal Story33.217 posts
Event33.211 posts
Company Update298 posts
Customer Highlight25.511 posts
Meme / Humor22.920 posts
Industry Insight22.533 posts
Product Update18.642 posts
Celebratory Announcement27.22 posts · low n

By format

Image31.173 posts
Text Only22.240 posts
Video20.135 posts
Document28.11 post · low n
Carousel24.55 posts · low n

Best day: Thursday. Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2025-02-27 · Will Ruben · Hiring / Recruiting742 eng. (625 likes · 101 comments · 16 shares)

    I’m excited to share that I started a company called Workmate. We’ve assembled an amazing founding team to build the Executive Assistant you…

    View post →
  • 2026-02-23 · Will Ruben · Personal Story238 eng. (183 likes · 49 comments · 6 shares)

    My daughter has a new, special bedtime routine. Instead of reading a book, we ask ChatGPT to write her a personalized story. Her name is Log…

    View post →
  • 2025-06-03 · Will Ruben · Event200 eng. (188 likes · 10 comments · 2 shares)

    Excited for Workmate Labs to move into our own office today, just in time for NY TECH WEEK by a16z. We're hosting a breakfast event on Thurs…

    View post →
  • 2026-03-16 · Will Ruben · Hiring / Recruiting164 eng. (153 likes · 7 comments · 4 shares)

    After almost two years of building together, finally met Ege in person this weekend. One of our earliest engineers, and this was the first t…

    View post →
  • 2024-06-27 · Will Ruben · Event109 eng. (102 likes · 7 comments · 0 shares)

    Was excited to be speaking on the founder panel at Google’s AI Startup Trailblazers event in NYC today. Appreciative of our budding partners…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-01-24 · Company page · Personal Story0 eng. (0 likes · 0 comments · 0 shares)

    How much time would your team save with a Workmate?

    View post →
  • 2026-01-26 · Company page · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    PROPS! PROPS! PROPS!

    View post →
  • 2026-03-18 · Will Ruben · Product Update0 eng. (0 likes · 0 comments · 0 shares)

    We're launching Workmate for Business. One AI scheduling assistant for your entire team. Unlimited meetings, unlimited seats, unlimited acce…

    View post →
  • 2025-08-14 · Company page · Product Update1 eng. (1 likes · 0 comments · 0 shares)

    We've all been there, the endless email chain of "How about Tuesday?" "Actually, Wednesday works better..." "Oh wait, I have a conflict..." …

    View post →
  • 2025-09-03 · Company page · Industry Insight2 eng. (2 likes · 0 comments · 0 shares)

    5 AI tools reshaping how VCs work The venture business is about speed, focus, and leverage. AI is changing how investors source, evaluate, a…

    View post →

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