Workmate Labs
Sales & Marketing Tech · 1.0K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
143
+1489%Posts/wk
2.7
+1250%Median eng.
15
+114%Smart avg
21.1
-81%Total eng.
3.3K
+217%Baseline vs market
- Median engagement 15 — top 83% of 87 tracked companies · top 80% of Sales & Marketing Tech (n=15)
- Posts per week 2.7 — top 70% of 87 tracked companies · top 60% of Sales & Marketing Tech (n=15)
- Engagement per 1K followers 22.24 — top 14% of 84 tracked companies · top 36% of Sales & Marketing Tech (n=14)
What worked
- Hiring / Recruiting — smart avg 31.9 across 8 posts (2.1× typical)
- Personal Story — smart avg 31.6 across 15 posts (2.1× typical)
- Company Update — smart avg 24.8 across 8 posts (1.7× typical)
- Customer Highlight — smart avg 22.3 across 10 posts (1.5× typical)
- Event — smart avg 22.3 across 9 posts (1.5× typical)
Best format: Image (smart avg 26.6, 65 posts). Best day: Friday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Will Ruben · Founder and CEO — 2.7K engagement over 81 posts (100% of team engagement)
Top-person dependency: 100% of team engagement rides on one poster.
Top posts
- 2026-02-23 · Will Ruben · Personal Story238 eng. (183 likes · 49 comments · 6 shares)
My daughter has a new, special bedtime routine. Instead of reading a book, we ask ChatGPT to write her a personalized story. Her name is Log…
View post → - 2026-03-16 · Will Ruben · Hiring / Recruiting164 eng. (153 likes · 7 comments · 4 shares)
After almost two years of building together, finally met Ege in person this weekend. One of our earliest engineers, and this was the first t…
View post → - 2025-11-28 · Will Ruben · Hiring / Recruiting96 eng. (88 likes · 5 comments · 3 shares)
This Thanksgiving, I’m grateful for this Workmate NYC team! Here, we’re celebrating Ege’s move to the US with some BBQ. Everyone else in thi…
View post →
Summary
- Posting pace rose 1250% vs the prior 12 months (0.2/wk → 2.7/wk).
- Typical-post engagement rose 114% (median 7 → 15).
- Hiring / Recruiting posts earned 2.1× the company's typical post (8 posts).
- Will Ruben drove 100% of team engagement — a single-poster dependency worth watching.
- Median engagement of 15 sits in the top 83% of 87 tracked companies.