Workmate Labs

Sales & Marketing Tech · 1.1K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-08-31

Momentum vs prior 12 months

Posts

131

+495%

Posts/wk

2.5

+525%

Avg engagement

22.4

smart avg / post

-44%

Momentum

-36%

2nd half of window vs 1st

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-04-23 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Personal Story32.31.9×15 posts

Company Update25.71.5×8 posts

Customer Highlight24.31.4×8 posts

Event23.51.4×8 posts

Industry Insight21.41.3×29 posts

Meme / Humor20.51.2×20 posts

Product Update18.91.1×35 posts

Hiring / Recruiting331.9×6 posts · low n

Celebratory Announcement231.4×2 posts · low n

By format

Image29.455 posts

Text Only19.438 posts

Video18.833 posts

Document23.71 post · low n

Carousel21.54 posts · low n

Best day: Wednesday. Best time block: 6pm–9pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

2026-02-23 · Will Ruben · Personal Story238 eng. (183 likes · 49 comments · 6 shares)
My daughter has a new, special bedtime routine. Instead of reading a book, we ask ChatGPT to write her a personalized story. Her name is Log…
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2026-03-16 · Will Ruben · Hiring / Recruiting164 eng. (153 likes · 7 comments · 4 shares)
After almost two years of building together, finally met Ege in person this weekend. One of our earliest engineers, and this was the first t…
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2025-11-28 · Will Ruben · Hiring / Recruiting96 eng. (88 likes · 5 comments · 3 shares)
This Thanksgiving, I’m grateful for this Workmate NYC team! Here, we’re celebrating Ege’s move to the US with some BBQ. Everyone else in thi…
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2026-03-16 · Will Ruben · Company Update84 eng. (63 likes · 19 comments · 2 shares)
Spot the Conflict. Ege helped drive our latest product update. Nearly two years ago, he was working with us remotely from Turkey. Now he's h…
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2025-11-06 · Will Ruben · Personal Story82 eng. (75 likes · 4 comments · 3 shares)
8 months ago, I set out to solve a problem that I couldn’t fix for myself until I was important enough to have an Executive Assistant. Befor…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)

2026-01-24 · Company page · Personal Story0 eng. (0 likes · 0 comments · 0 shares)
How much time would your team save with a Workmate?
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2026-01-26 · Company page · Company Update0 eng. (0 likes · 0 comments · 0 shares)
PROPS! PROPS! PROPS!
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2026-03-18 · Will Ruben · Product Update0 eng. (0 likes · 0 comments · 0 shares)
We're launching Workmate for Business. One AI scheduling assistant for your entire team. Unlimited meetings, unlimited seats, unlimited acce…
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2025-12-19 · Company page · Product Update2 eng. (2 likes · 0 comments · 0 shares)
Scheduling feels simple… Until you realize scheduling costs you time. And time costs you money. Meet Workmate — the AI Scheduling Assistant …
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2025-12-01 · Company page · Product Update3 eng. (2 likes · 1 comments · 0 shares)
Sidebar Monday deal is live — 50% off annual plans with code SIDEBARMONDAY.
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