Supabase
Dev Tools & Infrastructure · 111.2K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
459
+130%Posts/wk
8.8
+132%Median eng.
60
-35%Smart avg
95.2
-29%Total eng.
52.3K
+77%Baseline vs market
- Median engagement 60 — top 33% of 87 tracked companies · top 55% of Dev Tools & Infrastructure (n=11)
- Posts per week 8.8 — top 11% of 87 tracked companies · top 27% of Dev Tools & Infrastructure (n=11)
- Engagement per 1K followers 1.02 — top 81% of 84 tracked companies · top 60% of Dev Tools & Infrastructure (n=10)
What worked
- Meme / Humor — smart avg 134.9 across 33 posts (2.2× typical)
- Product Update — smart avg 96.5 across 238 posts (1.6× typical)
- Industry Insight — smart avg 77 across 33 posts (1.3× typical)
- Event — smart avg 67.9 across 112 posts (1.1× typical)
Best format: Video (smart avg 116.9, 99 posts). Best day: Sunday. Best time block: 12pm–3pm UTC. Floors: 23+ posts per category, 23+ per timing bucket.
Who carried it
- 1. Paul Copplestone · CEO — 7.8K engagement over 18 posts (82% of team engagement)
- 2. Ant Wilson · CTO — 767 engagement over 5 posts (8% of team engagement)
- 3. Craig Cannon · Head of Marketing — 448 engagement over 8 posts (5% of team engagement)
Top-person dependency: 82% of team engagement rides on one poster.
Top posts
- 2025-11-10 · Paul Copplestone · Product Update2.4K eng. (2.2K likes · 74 comments · 83 shares)
we are working on a Rust-based ETL server that can stream your Postgres database to S3/Iceberg (and other databases like BigQuery & ClickHou…
View post → - 2026-06-04 · Company page · Celebratory Announcement1.9K eng. (1.8K likes · 46 comments · 60 shares)
We've raised $500M at a $10B valuation. The round is for three things: - Accelerate development of open source / Postgres tools. - To suppor…
View post → - 2026-05-06 · Company page · Product Update1.4K eng. (1.3K likes · 33 comments · 70 shares)
Today we're releasing @supabase/server in public beta. This is a new package that handles auth verification, client setup, request context, …
View post →
Summary
- Posting pace rose 132% vs the prior 12 months (3.8/wk → 8.8/wk).
- Typical-post engagement fell 35% (median 92 → 60).
- Meme / Humor posts earned 2.2× the company's typical post (33 posts).
- Paul Copplestone drove 82% of team engagement — a single-poster dependency worth watching.
- Median engagement of 60 sits in the top 33% of 87 tracked companies.