Sierra

Report card vs prior 12 months

Baseline vs market

• Median engagement 99 — top 9% of 87 tracked companies · top 9% of Customer Support AI (n=11)
• Posts per week 7.1 — top 15% of 87 tracked companies · top 18% of Customer Support AI (n=11)
• Engagement per 1K followers 1.44 — top 71% of 84 tracked companies · top 73% of Customer Support AI (n=11)

What worked

• Celebratory Announcement — smart avg 185.2 across 23 posts (1.9× typical)
• Product Update — smart avg 131.9 across 52 posts (1.3× typical)
• Industry Insight — smart avg 116 across 56 posts (1.2× typical)
• Customer Highlight — smart avg 113.8 across 80 posts (1.1× typical)
• Event — smart avg 105 across 136 posts (1.1× typical)

Best format: Video (smart avg 137.2, 86 posts). Best day: Thursday. Best time block: 3pm–6pm UTC. Floors: 19+ posts per category, 19+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2025-09-04 · Company page · Celebratory Announcement1.0K eng. (937 likes · 10 comments · 84 shares)

  Today, we’re announcing that we’ve raised $350M additional capital at a valuation of $10B, led by Greenoaks, which is doubling down on Sierr…

  View post →
• 2025-11-21 · Company page · Celebratory Announcement597 eng. (566 likes · 10 comments · 21 shares)

  We hit a major milestone today — $100M in ARR just seven quarters after launching in February 2024. Credit to our team and growing band of c…

  View post →
• 2026-06-01 · Company page · Event573 eng. (481 likes · 7 comments · 85 shares)

  Join Bret Taylor, CEO of Sierra and Chair of OpenAI, in conversation with Ben Gilbert and David Rosenthal, hosts of Acquired, about the AI p…

  View post →

Summary

• Posting pace held steady vs the prior 12 months (7.1/wk).
• Typical-post engagement fell 60% (median 250 → 99).
• Celebratory Announcement posts earned 1.9× the company's typical post (23 posts).
• Median engagement of 99 sits in the top 9% of 87 tracked companies.