Sendbird (delight.ai)

Report card vs prior 12 months

Baseline vs market

• Median engagement 24 — top 72% of 87 tracked companies · top 82% of Customer Support AI (n=11)
• Posts per week 2.8 — top 69% of 87 tracked companies · top 73% of Customer Support AI (n=11)
• Engagement per 1K followers 0.77 — top 85% of 84 tracked companies · top 91% of Customer Support AI (n=11)

What worked

• Event — smart avg 30.9 across 47 posts (1.3× typical)
• Product Update — smart avg 27.1 across 45 posts (1.1× typical)
• Industry Insight — smart avg 26 across 27 posts (1.1× typical)

Best format: Carousel (smart avg 37.1, 16 posts). Best day: Tuesday. Best time block: 9pm–12am UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2025-09-09 · Company page · Company Update111 eng. (93 likes · 7 comments · 11 shares)

  🤫 We’ve been keeping a secret… For the last 4 months, we’ve been cooking up something big: MindMakers, a new podcast by John S. Kim, Co-Fou…

  View post →
• 2025-08-26 · Company page · Product Update107 eng. (74 likes · 8 comments · 25 shares)

  Press ‘1’ for pain. Hold music. “A rep will be with you shortly” for 30+ minutes. That’s not customer support, that’s 2012. Meet Sendbird Vo…

  View post →
• 2025-08-12 · Company page · Celebratory Announcement88 eng. (83 likes · 2 comments · 3 shares)

  We're teaming up with Amazon Web Services (AWS) to make customer support smarter, faster, and a lot more personal with agentic AI. ✨ https:/…

  View post →

Summary

• Posting pace held steady vs the prior 12 months (2.8/wk).
• Typical-post engagement fell 68% (median 75.5 → 24).
• Event posts earned 1.3× the company's typical post (47 posts).
• Median engagement of 24 sits in the top 72% of 87 tracked companies.