Rippling

Report card vs prior 30 days

Baseline vs market

• Median engagement 112.5 — top 8% of 48 tracked companies
• Posts per week 5.4 — top 40% of 48 tracked companies
• Engagement per 1K followers 0.39 — top 83% of 48 tracked companies

Industry percentile withheld: only 3 tracked HR & Payroll companies (needs 4+).

What worked

• Customer Highlight — smart avg 165 across 9 posts (1.5× typical)

Best format: Video (smart avg 184, 14 posts). Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-07-21 · Company page · Product Update622 eng. (463 likes · 13 comments · 146 shares)

  Is he cold blooded... or calculated? 😈 Pull real-time workforce insights and take action instantly. It's time to rule your business with Ri…

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• 2026-07-14 · Company page · Product Update468 eng. (352 likes · 16 comments · 100 shares)

  What used to take an entire data team and hours of manual work now takes a sentence. Rippling AI and Data Cloud give teams a new kind of lev…

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• 2026-07-28 · Company page · Product Update414 eng. (322 likes · 2 comments · 90 shares)

  Don't leave your empire (and top talent) up to chance 🎲 Build a full talent retention strategy in a single prompt. Rule your business with …

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Summary

• Posting pace fell 38% vs the prior 30 days (9.1/wk → 5.6/wk).
• Customer Highlight posts earned 1.5× the company's typical post (9 posts).
• Median engagement of 112.5 sits in the top 8% of 48 tracked companies.