Rippling
HR & Payroll · 456.7K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
613
+98%Posts/wk
11.8
+100%Median eng.
116
+2%Smart avg
170.6
+3%Total eng.
130.2K
+93%Baseline vs market
- Median engagement 116 — top 7% of 87 tracked companies
- Posts per week 11.7 — top 5% of 87 tracked companies
- Engagement per 1K followers 0.47 — top 90% of 84 tracked companies
Industry percentile withheld: only 3 tracked HR & Payroll companies (needs 4+).
What worked
- Product Update — smart avg 253.3 across 70 posts (2.2× typical)
- Company Update — smart avg 224.8 across 31 posts (1.9× typical)
- Hiring / Recruiting — smart avg 194.1 across 69 posts (1.7× typical)
- Personal Story — smart avg 171.5 across 41 posts (1.5× typical)
- Meme / Humor — smart avg 168.1 across 65 posts (1.4× typical)
Best format: Carousel (smart avg 237.1, 53 posts). Best day: Wednesday. Best time block: 12am–3am UTC. Floors: 31+ posts per category, 31+ per timing bucket.
Who carried it
- 1. Carrie Ball · Recruiter — 28.6K engagement over 95 posts (74% of team engagement)
- 2. Ankur Bhatt · AI Eng Lead — 4.0K engagement over 47 posts (11% of team engagement)
- 3. Vipin Sethi · VP Controller — 2.5K engagement over 12 posts (6% of team engagement)
Top-person dependency: 74% of team engagement rides on one poster.
Top posts
- 2025-09-02 · Carrie Ball · Meme / Humor8.4K eng. (8.1K likes · 190 comments · 97 shares)
Me: What made you respond to my inmail? Candidate: Your surname caught my eye…
View post → - 2026-03-18 · Company page · Product Update6.9K eng. (3.6K likes · 2.1K comments · 1.2K shares)
Today, we’re introducing Rippling AI. Rippling AI makes you a better decision maker, every day. And it saves you time by taking care of tedi…
View post → - 2026-01-19 · Carrie Ball · Hiring / Recruiting2.9K eng. (2.7K likes · 147 comments · 6 shares)
💌 I reached out to a passive candidate on linkedin 7 months ago 👎🏻 They said thanks but no thanks, timing not good 👋🏻 They just message…
View post →
Summary
- Posting pace rose 100% vs the prior 12 months (5.9/wk → 11.8/wk).
- Product Update posts earned 2.2× the company's typical post (70 posts).
- Carrie Ball drove 74% of team engagement — a single-poster dependency worth watching.
- Median engagement of 116 sits in the top 7% of 87 tracked companies.