Rho

Report card vs prior 90 days

Baseline vs market

• Median engagement 33 — top 51% of 70 tracked companies · top 75% of Fintech (n=8)
• Posts per week 8.6 — top 7% of 70 tracked companies · top 25% of Fintech (n=8)
• Engagement per 1K followers 2.25 — top 44% of 70 tracked companies · top 50% of Fintech (n=8)

What worked

• Hiring / Recruiting — smart avg 72.7 across 13 posts (2.2× typical)
• Personal Story — smart avg 71.2 across 9 posts (2.2× typical)
• Event — smart avg 62.5 across 18 posts (1.9× typical)
• Product Update — smart avg 54.1 across 34 posts (1.6× typical)
• Industry Insight — smart avg 48.2 across 31 posts (1.5× typical)

Best format: Image (smart avg 56.9, 28 posts). Best day: Wednesday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Tarlon Khoubyari · Startup Accelerator Manager — 2.9K engagement over 40 posts (52% of team engagement)
• 2. Everett Cook · CEO & Cofounder — 853 engagement over 7 posts (15% of team engagement)
• 3. Jason Grohowski · Chief Business Development Officer — 792 engagement over 22 posts (14% of team engagement)

Top posts

• 2026-07-10 · Tarlon Khoubyari · Personal Story668 eng. (514 likes · 151 comments · 3 shares)

  Today, we open the doors to our new SF office, and I get to share that I'm stepping into a new role as Rho's Startup Accelerator Manager. Wh…

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• 2026-06-09 · Justin Wolz · Hiring / Recruiting272 eng. (183 likes · 84 comments · 5 shares)

  This is Will. Today, he runs startup banking for Rho in Boston. Will is also a lifelong Boston guy. How do I know? Will was front row for Bi…

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• 2026-07-17 · Everett Cook · Product Update263 eng. (203 likes · 42 comments · 18 shares)

  Rho is going headless. We gave a handful of clients early Rho API access a few weeks ago. Next week we open it wider. We've already seen per…

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Summary

• Posting pace held steady vs the prior 90 days (8.7/wk).
• Typical-post engagement fell 17% (median 40 → 33).
• Hiring / Recruiting posts earned 2.2× the company's typical post (13 posts).
• Tarlon Khoubyari drove 52% of team engagement.
• Median engagement of 33 sits in the top 51% of 70 tracked companies.