Rho
Fintech · 27.3K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
340
+164%Posts/wk
6.5
+160%Median eng.
44
+120%Smart avg
58
+59%Total eng.
21.5K
+334%Baseline vs market
- Median engagement 44 — top 43% of 87 tracked companies · top 50% of Fintech (n=8)
- Posts per week 6.5 — top 22% of 87 tracked companies · top 38% of Fintech (n=8)
- Engagement per 1K followers 2.31 — top 67% of 84 tracked companies · top 63% of Fintech (n=8)
What worked
- Company Update — smart avg 77.8 across 25 posts (1.8× typical)
- Hiring / Recruiting — smart avg 74.7 across 21 posts (1.7× typical)
- Event — smart avg 60.3 across 76 posts (1.4× typical)
- Product Update — smart avg 57.9 across 86 posts (1.3× typical)
- Industry Insight — smart avg 45.9 across 83 posts (1× typical)
Best format: Carousel (smart avg 83.9, 35 posts). Best day: Friday. Best time block: 12pm–3pm UTC. Floors: 17+ posts per category, 17+ per timing bucket.
Who carried it
- 1. Tarlon Khoubyari · Startup Accelerator Manager — 3.5K engagement over 50 posts (30% of team engagement)
- 2. Everett Cook · CEO & Cofounder — 2.3K engagement over 23 posts (20% of team engagement)
- 3. Cristian Raygoza · Head of VC & Startup Partnerships — 1.9K engagement over 28 posts (16% of team engagement)
Top posts
- 2026-07-10 · Tarlon Khoubyari · Personal Story668 eng. (514 likes · 151 comments · 3 shares)
Today, we open the doors to our new SF office, and I get to share that I'm stepping into a new role as Rho's Startup Accelerator Manager. Wh…
View post → - 2026-01-20 · Everett Cook · Company Update349 eng. (289 likes · 32 comments · 28 shares)
Today, the Rho team is rolling out the second edition of LOCK IN, our most ambitious brand campaign yet. Startup founder life has a reputati…
View post → - 2026-04-17 · Cristian Raygoza · Industry Insight331 eng. (276 likes · 50 comments · 5 shares)
Everyone thinks they need a warm intro. Meanwhile a YC founder cold-called Daniel Paredes from SIERRA Ventures on a Sunday, pitched a pivot,…
View post →
Summary
- Posting pace rose 160% vs the prior 12 months (2.5/wk → 6.5/wk).
- Typical-post engagement rose 120% (median 20 → 44).
- Company Update posts earned 1.8× the company's typical post (25 posts).
- Median engagement of 44 sits in the top 43% of 87 tracked companies.