Profound
Sales & Marketing Tech · 46.8K followers · LinkedIn benchmark, last 30 days (original)
Report card vs prior 30 days
Posts
37
+54%Posts/wk
8.6
+54%Median eng.
49
-19%Smart avg
60.2
-15%Total eng.
2.4K
+34%Baseline vs market
- Median engagement 49 — top 29% of 48 tracked companies · top 25% of Sales & Marketing Tech (n=4)
- Posts per week 8.4 — top 13% of 48 tracked companies · top 25% of Sales & Marketing Tech (n=4)
- Engagement per 1K followers 1.41 — top 52% of 48 tracked companies · top 75% of Sales & Marketing Tech (n=4)
What worked
- Celebratory Announcement — smart avg 64.8 across 9 posts (1.3× typical)
- Event — smart avg 58.7 across 15 posts (1.2× typical)
Best format: Video (smart avg 63.3, 9 posts). Best day: Wednesday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
No employee posts in this window (company-page only).
Top posts
- 2026-07-29 · Company page · Industry Insight445 eng. (377 likes · 46 comments · 22 shares)
We're proud to spotlight 15 marketing agency leaders that are shaping the future of marketing in the AI era: • Chris Holmes - Global Head of…
View post → - 2026-07-16 · Company page · Celebratory Announcement162 eng. (153 likes · 1 comments · 8 shares)
The Profound take over in New York City continues. This time, featuring a billboard in Times Square. Thank you to our friends at Ramp for fe…
View post → - 2026-07-14 · Company page · Product Update122 eng. (115 likes · 2 comments · 5 shares)
AEO is no longer about whether you show up in the answer, it's about how you show up. That's why we're excited to announce an entirely new c…
View post →
Summary
- Posting pace rose 54% vs the prior 30 days (5.6/wk → 8.6/wk).
- Typical-post engagement fell 19% (median 60.5 → 49).
- Celebratory Announcement posts earned 1.3× the company's typical post (9 posts).
- Median engagement of 49 sits in the top 29% of 48 tracked companies.