Profound

Report card vs prior 12 months

Baseline vs market

• Median engagement 72 — top 18% of 87 tracked companies · top 27% of Sales & Marketing Tech (n=15)
• Posts per week 6.1 — top 26% of 87 tracked companies · top 13% of Sales & Marketing Tech (n=15)
• Engagement per 1K followers 2.7 — top 64% of 84 tracked companies · top 86% of Sales & Marketing Tech (n=14)

What worked

• Celebratory Announcement — smart avg 161.1 across 26 posts (2.2× typical)
• Company Update — smart avg 150.3 across 17 posts (2.1× typical)
• Hiring / Recruiting — smart avg 145.8 across 29 posts (2× typical)
• Industry Insight — smart avg 103.2 across 37 posts (1.4× typical)
• Customer Highlight — smart avg 99.2 across 21 posts (1.4× typical)

Best format: Image (smart avg 110, 164 posts). Best day: Thursday. Best time block: 6pm–9pm UTC. Floors: 16+ posts per category, 16+ per timing bucket.

Who carried it

• 1. James Cadwallader · CEO — 19.7K engagement over 99 posts (59% of team engagement)
• 2. Dylan Babbs · CTO — 13.9K engagement over 100 posts (41% of team engagement)

Top posts

• 2026-02-24 · James Cadwallader · Celebratory Announcement7.7K eng. (4.9K likes · 2.5K comments · 293 shares)

  Profound has raised $96M at a $1B valuation from Lightspeed alongside Sequoia Capital, Kleiner Perkins, Evantic Capital, Saga Ventures and S…

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• 2026-02-24 · Dylan Babbs · Celebratory Announcement821 eng. (747 likes · 70 comments · 4 shares)

  We’ve raised $96M in Series C funding at a $1B valuation, led by Lightspeed. Grateful to our team, customers, and investors for their trust …

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• 2026-03-09 · James Cadwallader · Industry Insight818 eng. (668 likes · 97 comments · 53 shares)

  New research from Profound: LinkedIn has gone from #11 to #5 on ChatGPT's most-cited domains in three months -- the largest shift in domain …

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Summary

• Celebratory Announcement posts earned 2.2× the company's typical post (26 posts).
• James Cadwallader drove 59% of team engagement.
• Median engagement of 72 sits in the top 18% of 87 tracked companies.