Orthogonal

Report card vs prior 90 days

Baseline vs market

• Median engagement 30 — top 56% of 70 tracked companies · top 80% of Customer Support AI (n=10)
• Posts per week 1.8 — top 80% of 70 tracked companies · top 70% of Customer Support AI (n=10)
• Engagement per 1K followers 15.39 — top 7% of 70 tracked companies · top 10% of Customer Support AI (n=10)

What worked

• Product Update — smart avg 42.8 across 15 posts (1.4× typical)

Best format: Image (smart avg 46.8, 13 posts). Best time block: 6pm–9pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-05-05 · Company page · Hiring / Recruiting222 eng. (208 likes · 8 comments · 6 shares)

  We're hiring! We're building the infrastructure layer for AI agents to discover, access, and pay for APIs. We're starting with go-to-market,…

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• 2026-07-14 · Company page · Celebratory Announcement154 eng. (142 likes · 8 comments · 4 shares)

  This past month, the Orthogonal team hit the water to celebrate our $4.3M seed round with the investors, partners, and early believers who g…

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• 2026-06-18 · Company page · Hiring / Recruiting143 eng. (131 likes · 7 comments · 5 shares)

  We're hiring our first Founding Engineer! 👇 Orthogonal is building the infrastructure layer for AI agents to discover, access, and pay for …

  View post →

Summary

• Posting pace fell 46% vs the prior 90 days (3.5/wk → 1.9/wk).
• Product Update posts earned 1.4× the company's typical post (15 posts).
• Median engagement of 30 sits in the top 56% of 70 tracked companies.