Orthogonal

Report card vs prior 12 months

Baseline vs market

• Median engagement 33 — top 60% of 87 tracked companies · top 55% of Customer Support AI (n=11)
• Posts per week 1.4 — top 85% of 87 tracked companies · top 82% of Customer Support AI (n=11)
• Engagement per 1K followers 18.3 — top 20% of 84 tracked companies · top 18% of Customer Support AI (n=11)

What worked

• Product Update — smart avg 51.8 across 24 posts (1.6× typical)
• Celebratory Announcement — smart avg 44.8 across 43 posts (1.4× typical)

Best format: Video (smart avg 62.9, 10 posts). Best day: Tuesday. Best time block: 12am–3am UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Christian Pickett · Co-Founder — 1.9K engagement over 12 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2025-11-26 · Christian Pickett · Celebratory Announcement832 eng. (655 likes · 172 comments · 5 shares)

  Excited to announce we are backed by Y Combinator (W26) Bera and I have been heads down the past couple of weeks. Building the product and t…

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• 2025-11-14 · Christian Pickett · Personal Story388 eng. (296 likes · 92 comments · 0 shares)

  Big news: I closed out my chapter at Vercel last week. It’s bittersweet to leave a place so deeply committed to pushing the web forward. I’m…

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• 2026-02-24 · Christian Pickett · Product Update242 eng. (118 likes · 118 comments · 6 shares)

  Run your entire GTM workflow directly in Claude Code. Just ran a full prospect enrichment pipeline, without writing a single line of code: 1…

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Summary

• Posting pace rose 1300% vs the prior 12 months (0.1/wk → 1.4/wk).
• Typical-post engagement fell 49% (median 65 → 33).
• Product Update posts earned 1.6× the company's typical post (24 posts).
• Christian Pickett drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 33 sits in the top 60% of 87 tracked companies.