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Orthogonal

Customer Support AI · 3.5K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-09-17

Momentum vs prior 12 months

Posts

105

+2525%

Posts/wk

2

+1900%

Avg engagement

40.7

smart avg / post

-26%

Momentum

-50%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-03-11 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Celebratory Announcement41.444 posts
Product Update3551 posts
Personal Story65.51 post · low n
Hiring / Recruiting61.52 posts · low n
Event47.93 posts · low n
Customer Highlight444 posts · low n

By format

Text Only41.714 posts
Video4029 posts
Image39.760 posts
Carousel56.32 posts · low n

Best day: Saturday. Best time block: 12am–3am UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2025-11-26 · Christian Pickett · Celebratory Announcement832 eng. (655 likes · 172 comments · 5 shares)

    Excited to announce we are backed by Y Combinator (W26) Bera and I have been heads down the past couple of weeks. Building the product and t…

    View post →
  • 2025-11-14 · Christian Pickett · Personal Story388 eng. (296 likes · 92 comments · 0 shares)

    Big news: I closed out my chapter at Vercel last week. It’s bittersweet to leave a place so deeply committed to pushing the web forward. I’m…

    View post →
  • 2026-02-24 · Christian Pickett · Product Update242 eng. (118 likes · 118 comments · 6 shares)

    Run your entire GTM workflow directly in Claude Code. Just ran a full prospect enrichment pipeline, without writing a single line of code: 1…

    View post →
  • 2026-05-05 · Company page · Hiring / Recruiting222 eng. (208 likes · 8 comments · 6 shares)

    We're hiring! We're building the infrastructure layer for AI agents to discover, access, and pay for APIs. We're starting with go-to-market,…

    View post →
  • 2026-07-14 · Company page · Celebratory Announcement171 eng. (158 likes · 8 comments · 5 shares)

    This past month, the Orthogonal team hit the water to celebrate our $4.3M seed round with the investors, partners, and early believers who g…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-09-02 · Company page · Product Update1 eng. (1 likes · 0 comments · 0 shares)

    Check out our new blog with Coinbase on what we learned bringing agent payments into production: 700+ x402-enabled API endpoints and 50+ pro…

    View post →
  • 2026-08-15 · Company page · Product Update5 eng. (4 likes · 1 comments · 0 shares)

    Your AI agent finds a better deal than you would've. Open Claude → Add Orthogonal → Unlock Notte Watch it shop Facebook Marketplace, eBay, a…

    View post →
  • 2026-01-30 · Company page · Product Update6 eng. (4 likes · 0 comments · 2 shares)

    We are live!! 🚀 Come check out how easy it is to integrate all the APIs on our platform into your AI agent or application: https://orthogon…

    View post →
  • 2026-02-03 · Company page · Celebratory Announcement8 eng. (7 likes · 0 comments · 1 shares)

    Thanks for featuring us and grateful for the support Fondo!

    View post →
  • 2026-08-14 · Company page · Customer Highlight8 eng. (6 likes · 1 comments · 1 shares)

    Before Orthogonal, almost none of the company updates breaknine surfaced could be traced to a verifiable source. Two weeks after routing dis…

    View post →

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