Mercury

Report card vs prior 30 days

Baseline vs market

• Median engagement 72 — top 21% of 48 tracked companies · top 33% of Fintech (n=6)
• Posts per week 4.3 — top 63% of 48 tracked companies · top 50% of Fintech (n=6)
• Engagement per 1K followers 1.13 — top 60% of 48 tracked companies · top 50% of Fintech (n=6)

What worked

No category clears the 8-post floor in this window.

Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Immad Akhund · CEO & Founder — 1.5K engagement over 6 posts (90% of team engagement)
• 2. Rachel Oatway · VP, Marketing — 101 engagement over 1 posts (6% of team engagement)
• 3. Sid Orlando · Stories & Multimedia (Editor in Chief) — 72 engagement over 1 posts (4% of team engagement)

Top-person dependency: 90% of team engagement rides on one poster.

Top posts

• 2026-07-14 · Immad Akhund · Product Update453 eng. (403 likes · 24 comments · 26 shares)

  A few years ago I set up a revocable living trust. The legal part was fine. Banking it was a different story. I looked into what it would ta…

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• 2026-07-21 · Company page · Product Update331 eng. (258 likes · 7 comments · 66 shares)

  You're building for 2036. But not all your vendors are. That’s why we’re introducing physical checkbooks on Mercury. Really. We spent seven …

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• 2026-07-21 · Immad Akhund · Product Update325 eng. (272 likes · 30 comments · 23 shares)

  For nearly as long as Mercury has existed, customers kept asking us for the same thing: checkbooks. Over the last 20 years I've watched almo…

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Summary

• Posting pace rose 26% vs the prior 30 days (3.5/wk → 4.4/wk).
• Immad Akhund drove 90% of team engagement — a single-poster dependency worth watching.
• Median engagement of 72 sits in the top 21% of 48 tracked companies.