Mercury
Fintech · 121.9K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
312
+128%Posts/wk
6
+131%Median eng.
63
+17%Smart avg
101.7
+12%Total eng.
41.2K
+191%Baseline vs market
- Median engagement 63 — top 29% of 87 tracked companies · top 38% of Fintech (n=8)
- Posts per week 6 — top 28% of 87 tracked companies · top 50% of Fintech (n=8)
- Engagement per 1K followers 1.08 — top 80% of 84 tracked companies · top 75% of Fintech (n=8)
What worked
- Celebratory Announcement — smart avg 278.9 across 24 posts (4.4× typical)
- Product Update — smart avg 157.9 across 50 posts (2.5× typical)
- Company Update — smart avg 145.5 across 30 posts (2.3× typical)
- Personal Story — smart avg 124.3 across 17 posts (2× typical)
- Hiring / Recruiting — smart avg 98.3 across 37 posts (1.6× typical)
Best format: Image (smart avg 125.5, 90 posts). Best day: Thursday. Best time block: 12pm–3pm UTC. Floors: 16+ posts per category, 16+ per timing bucket.
Who carried it
- 1. Immad Akhund · CEO & Founder — 17.8K engagement over 46 posts (65% of team engagement)
- 2. Melanie Ehrenkranz · Community Manager — 2.8K engagement over 19 posts (10% of team engagement)
- 3. Rachel Oatway · VP, Marketing — 1.3K engagement over 14 posts (5% of team engagement)
Top posts
- 2026-05-20 · Immad Akhund · Celebratory Announcement4.2K eng. (3.6K likes · 277 comments · 305 shares)
Today, Mercury announced a $200M Series D fundraise at a $5.2B valuation led by TCV with participation from Sequoia Capital, Andreessen Horo…
View post → - 2026-04-27 · Immad Akhund · Celebratory Announcement3.2K eng. (2.8K likes · 157 comments · 264 shares)
Today Mercury received conditional approval from the OCC to establish Mercury Bank, N.A. I started Mercury in 2017 because I wanted to build…
View post → - 2025-12-19 · Immad Akhund · Company Update1.2K eng. (1.1K likes · 80 comments · 68 shares)
Yesterday, we (Mercury) submitted our applications for a national bank charter with the OCC and for federal deposit insurance with the FDIC.…
View post →
Summary
- Posting pace rose 131% vs the prior 12 months (2.6/wk → 6/wk).
- Typical-post engagement rose 17% (median 54 → 63).
- Celebratory Announcement posts earned 4.4× the company's typical post (24 posts).
- Immad Akhund drove 65% of team engagement.
- Median engagement of 63 sits in the top 29% of 87 tracked companies.