Mercury
Fintech · 121.9K followers · LinkedIn benchmark, last 90 days (original)
Report card vs prior 90 days
Posts
53
-38%Posts/wk
4.1
-39%Median eng.
94
+52%Smart avg
163.6
+64%Total eng.
11.7K
+3%Baseline vs market
- Median engagement 94 — top 13% of 70 tracked companies · top 38% of Fintech (n=8)
- Posts per week 4.1 — top 53% of 70 tracked companies · top 63% of Fintech (n=8)
- Engagement per 1K followers 1.81 — top 47% of 70 tracked companies · top 63% of Fintech (n=8)
What worked
- Product Update — smart avg 225.9 across 14 posts (2.4× typical)
- Event — smart avg 178.3 across 13 posts (1.9× typical)
- Hiring / Recruiting — smart avg 171 across 9 posts (1.8× typical)
Best format: Image (smart avg 263.3, 11 posts). Best day: Monday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Immad Akhund · CEO & Founder — 7.1K engagement over 12 posts (85% of team engagement)
- 2. Rachel Oatway · VP, Marketing — 692 engagement over 5 posts (8% of team engagement)
- 3. Sid Orlando · Stories & Multimedia (Editor in Chief) — 308 engagement over 8 posts (4% of team engagement)
Top-person dependency: 85% of team engagement rides on one poster.
Top posts
- 2026-05-20 · Immad Akhund · Celebratory Announcement4.2K eng. (3.6K likes · 277 comments · 305 shares)
Today, Mercury announced a $200M Series D fundraise at a $5.2B valuation led by TCV with participation from Sequoia Capital, Andreessen Horo…
View post → - 2026-06-16 · Immad Akhund · Product Update879 eng. (738 likes · 60 comments · 81 shares)
Today we are launching Mercury Command - the future of agentic banking.* Command lets you kick off AI agents to do work, while staying in fu…
View post → - 2026-06-16 · Company page · Product Update588 eng. (401 likes · 64 comments · 123 shares)
Mercury Command is live for everyone today. AI built directly into your Mercury account that completes financial work. Natural language, rea…
View post →
Summary
- Posting pace fell 39% vs the prior 90 days (6.7/wk → 4.1/wk).
- Typical-post engagement rose 52% (median 62 → 94).
- Product Update posts earned 2.4× the company's typical post (14 posts).
- Immad Akhund drove 85% of team engagement — a single-poster dependency worth watching.
- Median engagement of 94 sits in the top 13% of 70 tracked companies.