Imagine AI
All companies

Mercury

Fintech · 127.5K followers · LinkedIn benchmark, last 90 days (original)

data through 2026-09-21

Momentum vs prior 90 days

Posts

54

-11%

Posts/wk

4.2

-11%

Avg engagement

110.5

smart avg / post

-27%

Momentum

-34%

2nd half of window vs 1st

2026-07-02 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous week — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-07-21 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Product Update122.129 posts
Industry Insight98.79 posts
Company Update121.14 posts · low n
Hiring / Recruiting120.52 posts · low n
Personal Story117.11 post · low n
Event110.66 posts · low n
Customer Highlight105.13 posts · low n

By format

Video127.321 posts
Text Only1119 posts
Image110.712 posts
Carousel100.912 posts

Best day: Monday. Best time block: 3pm–6pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2026-08-11 · Company page · Product Update694 eng. (496 likes · 45 comments · 153 shares)

    Mercury Spend just dropped. Today, founders will sign in and find a major expansion to the way their team (and agents) can build. Here’s the…

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  • 2026-07-14 · Immad Akhund · Product Update453 eng. (403 likes · 24 comments · 26 shares)

    A few years ago I set up a revocable living trust. The legal part was fine. Banking it was a different story. I looked into what it would ta…

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  • 2026-09-03 · Company page · Industry Insight433 eng. (312 likes · 16 comments · 105 shares)

    Money is your material. Give it shape.

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  • 2026-07-21 · Company page · Product Update344 eng. (270 likes · 9 comments · 65 shares)

    You're building for 2036. But not all your vendors are. That’s why we’re introducing physical checkbooks on Mercury. Really. We spent seven …

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  • 2026-07-21 · Immad Akhund · Product Update325 eng. (272 likes · 30 comments · 23 shares)

    For nearly as long as Mercury has existed, customers kept asking us for the same thing: checkbooks. Over the last 20 years I've watched almo…

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Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-07-29 · Company page · Industry Insight14 eng. (13 likes · 1 comments · 0 shares)

    We spoke to creative executive Kwame Taylor-Hayford about defining what “great” looks like in public. Read it here → https://lnkd.in/et7gE3r…

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  • 2026-08-05 · Company page · Industry Insight16 eng. (15 likes · 1 comments · 0 shares)

    For a decade, Rafi T. thought of software the way most people think about plumbing: invisible, functional, not worth a thought. His experien…

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  • 2026-08-19 · Company page · Industry Insight17 eng. (15 likes · 0 comments · 2 shares)

    The New Economics of Starting Up in 60 seconds: → 95% of companies deployed AI agents → 83% are leaning further into stablecoins → 77% saw A…

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  • 2026-08-10 · Company page · Industry Insight28 eng. (28 likes · 0 comments · 0 shares)

    Pittsburgh is the new Silicon Valley. At least according to Mark Cuban, who says it's now the country's second leading center for AI and rob…

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  • 2026-07-22 · Company page · Industry Insight30 eng. (20 likes · 6 comments · 4 shares)

    She’ll use AI to plan a road trip, trivia and all. To stop being “human middleware” between her firm’s previously disconnected systems. And …

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