Larridin

Report card vs prior 12 months

Baseline vs market

• Median engagement 15 — top 83% of 87 tracked companies · top 91% of Customer Support AI (n=11)
• Posts per week 3.8 — top 56% of 87 tracked companies · top 64% of Customer Support AI (n=11)
• Engagement per 1K followers 12.4 — top 26% of 84 tracked companies · top 36% of Customer Support AI (n=11)

What worked

• Event — smart avg 23 across 17 posts (1.5× typical)
• Industry Insight — smart avg 18.9 across 155 posts (1.3× typical)

Best format: Image (smart avg 31, 40 posts). Best day: Wednesday. Best time block: 6pm–9pm UTC. Floors: 10+ posts per category, 10+ per timing bucket.

Who carried it

• 1. Jim Larrison · Co-founder — 2.8K engagement over 82 posts (76% of team engagement)
• 2. Justin Smith · Chief Customer Officer — 898 engagement over 10 posts (24% of team engagement)

Top-person dependency: 76% of team engagement rides on one poster.

Top posts

• 2025-12-04 · Justin Smith · Personal Story447 eng. (404 likes · 43 comments · 0 shares)

  I lost my daughter, Hannah, six months ago, but she is still teaching me how to be a better person. I can say a lot of great things about Ha…

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• 2026-03-04 · Justin Smith · Personal Story207 eng. (184 likes · 22 comments · 1 shares)

  I spent 15 years in Bay Area tech. Now I help run an AI company from Hamilton, Montana. Population: about 5,000. Life in the Bay Area was am…

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• 2026-01-24 · Jim Larrison · Personal Story115 eng. (96 likes · 19 comments · 0 shares)

  If you have been on any call with me lately there is a good chance one or both of my dogs would be sitting with me. I guess I have done a po…

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Summary

• Posting pace rose 443% vs the prior 12 months (0.7/wk → 3.8/wk).
• Typical-post engagement fell 53% (median 32 → 15).
• Event posts earned 1.5× the company's typical post (17 posts).
• Jim Larrison drove 76% of team engagement — a single-poster dependency worth watching.
• Median engagement of 15 sits in the top 83% of 87 tracked companies.