Kinetica

Report card vs prior 30 days

Baseline vs market

• Median engagement 1 — top 98% of 48 tracked companies
• Posts per week 5.7 — top 33% of 48 tracked companies
• Engagement per 1K followers 1.51 — top 48% of 48 tracked companies

Industry percentile withheld: only 2 tracked Data & Analytics companies (needs 4+).

What worked

• Industry Insight — smart avg 8.5 across 12 posts (8.5× typical)

Best format: Text only (smart avg 10.4, 18 posts). Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Genie Yuan · Regional VP - General Manager of APAC — 222 engagement over 1 posts (74% of team engagement)
• 2. Sameer Vij · Senior Product Manager, Connected iPhone — 45 engagement over 1 posts (15% of team engagement)
• 3. Charles Nielsen · Director of FP&A and Revenue Operations — 34 engagement over 21 posts (11% of team engagement)

Top-person dependency: 74% of team engagement rides on one poster.

Top posts

• 2026-07-24 · Genie Yuan · Personal Story222 eng. (168 likes · 54 comments · 0 shares)

  After five years leading the APAC region for Couchbase, I officially concluded my journey with the company in June. It was a chapter I'll ca…

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• 2026-07-29 · Sameer Vij · Product Update45 eng. (42 likes · 2 comments · 1 shares)

  Excited to see Apple Upgrade launch! I had the opportunity to serve as a Product Lead for Apple Upgrade, helping lead the development and la…

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• 2026-07-09 · Charles Nielsen · Meme / Humor9 eng. (8 likes · 1 comments · 0 shares)

  Decided to test out the new grok model in excel this morning…

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Summary

• Posting pace fell 56% vs the prior 30 days (13.1/wk → 5.8/wk).
• Typical-post engagement fell 50% (median 2 → 1).
• Industry Insight posts earned 8.5× the company's typical post (12 posts).
• Genie Yuan drove 74% of team engagement — a single-poster dependency worth watching.
• Median engagement of 1 sits in the top 98% of 48 tracked companies.